# Elo7 Serviços de Informática

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/elo7-servicos-de-informatica

- Industry: Internet
- Headquarters: Sao Paulo, Brazil
- Website: www.elo7.com.br
- Total disclosed funding: $16M
- Latest round: Series C (Oct 1, 2014)
- Investors on record: 3

## About

Elo7 is a prominent online marketplace that specializes in custom and artisanal products, connecting buyers with independent artisans across Brazil.Founded in 2008 in Sao Paulo, Brazil, Elo7 operates as an online marketplace that focuses on unique, handmade products. The company has successfully executed four deals, with the latest being a Trade Sale to Etsy, Inc. for USD 271 mn completed in July 2021. Carlos Curioni leads the company as CEO, having a history of involvement in similar ventures.Elo7 operates as a significant online marketplace specializing in custom and artisanal products across various categories, including home decor, fashion, and event supplies. The platform connects buyers seeking unique, handmade items with a network of over seven million independent artisans throughout Brazil. Elo7's core offerings include personalized gifts, event decorations, and baby products designed to enhance special occasions and create lasting memories. The marketplace not only caters to individual consumers but also targets businesses and event planners looking for distinctive products tailored to their specific needs. The geographical reach of Elo7 extends primarily within Brazil, making it a pivotal player for consumers and artisans in the region, while emphasizing sustainability and support for local craftsmanship.Elo7 generated revenue of USD 3,085,673.30 in 2014, with an EBITDA loss of USD 3,383,200.50. The company utilizes a transaction-based model, charging artisans a commission on sales made through its platform, thus providing a continuous revenue stream as new products are created and sold.Following the acquisition by Etsy, Inc. in June 2021, Elo7 plans to enhance its marketplace offerings and expand into new geographic regions. The company is set to leverage the USD 271 mn from the transaction to develop new products and effectively support expanding its operations within Brazil and potentially into other Latin American markets. The focus will remain on growing its artisan network and enhancing user experience on the platform.

## Funding rounds

- Series C, Oct 1, 2014, $11M — Accel, Insight Partners, Monashees
- Series B, Mar 16, 2012, $5M — Accel, Insight Partners, Monashees
- Series A, Oct 11, 2011 — Accel, Monashees

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C
- Monashees (https://capitalatlas.ai/funds/monashees) — Series A, Series B, Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series C