# Ello

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ello

- Industry: Internet
- Headquarters: New York, US
- Website: www.ello.co
- Total disclosed funding: $11M
- Latest round: Series B (Apr 2, 2015)
- Investors on record: 4

## About

Ello, Inc. is a digital communication platform designed to enhance creative collaboration and community engagement among users, particularly artists and designers, fostering a unique space for sharing original content.Founded in 2014, Ello, Inc. is headquartered in New York, US, and provides a social networking platform that emphasizes artistic expression. The company raised USD 5.00 mn in Series B financing on April 2, 2015, from investors including Foundry Group, FreshTracks Capital, and Techstars. The founders, Justin Gitlin and Kris Gonzalez, alongside CEO Aurobindo Nayak, have built a platform that pivots around fostering creativity, although specific pivots in strategy have not been documented.Ello.co specializes in a suite of digital communication tools designed to enhance collaboration and creativity among users. Their core offerings include a social networking platform that emphasizes artistic expression and community building, allowing users to share original content and connect with like-minded individuals. The platform enables artists, designers, and other creatives to showcase their work, receive feedback, and engage in discussions, effectively addressing the need for a supportive environment for creative professionals. Additionally, ello.co provides tools that facilitate the interaction between brands and creators, thus bridging the gap between authentic content creation and brand promotion. The products are primarily targeted toward users in North America and Europe, where there is a robust demand for creative networking solutions.Revenue generation at ello.co is primarily driven by a subscription-based model, where users pay for premium features that enhance their experience on the platform. These features may include advanced analytics tools, enhanced visibility for posts, and exclusive access to certain community events or promotions. The company also engages in partnerships with brands looking to connect with the creative community, offering tailored opportunities that facilitate collaborations and sponsorships. This structure allows ello.co to monetize not only the direct interactions with individual users but also the partnerships that leverage their user base for targeted marketing. Specific pricing plans associated with premium services are structured to provide tiered access, enabling users to choose the level of functionality that best suits their needs.In April 2015, Ello raised USD 5.00 mn in Series B financing, which will support the development of new products and expansion into new geographic markets. Future plans include launching enhanced features aimed at improving user engagement and exploring opportunities in additional markets across Europe and North America. The recent funding will be allocated to product innovation and marketing strategies to attract a broader user base.

## Funding rounds

- Series B, Apr 2, 2015, $5M — FreshTracks Capital, Foundry Group, Techstars
- Series A, Oct 23, 2014, $5.5M — FreshTracks Capital, Foundry Group, Techstars
- Seed, Jan 28, 2014, $0.4M — FreshTracks Capital, Seed and Speed Ventures

## Investors

- FreshTracks Capital (https://capitalatlas.ai/funds/freshtracks-capital) — Seed, Series A, Series B
- Seed and Speed Ventures (https://capitalatlas.ai/funds/seed-and-speed-ventures) — Seed
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A, Series B
- Techstars (https://capitalatlas.ai/funds/techstars) — Series A, Series B