# Ellis Brooklyn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ellis-brooklyn

- Industry: Consumer Products
- Headquarters: New Canaan, US
- Website: www.ellisbrooklyn.com
- Total disclosed funding: $10M
- Latest round: Series A (Oct 6, 2023)
- Investors on record: 2

## About

Based in the US, Ellis Brooklyn LLC operates as a fragrance company specializing in high-quality eau de parfums and hair & body fragrance mists, offering a unique sensory experience through modern, tropical-inspired scents.Founded in 2014 and headquartered in New Canaan, US, Ellis Brooklyn LLC is a fragrance company focused on creating luxurious scents. The company has participated in 3 deals, with its most recent funding in October 2023, when it completed a Series A funding round led by REDO Ventures, raising USD 9.00 mn. Bee Shapiro, the founder, has a rich background in fragrance and has previously established other ventures, contributing to her expertise in the industry.Ellis Brooklyn is a fragrance company that specializes in offering a range of high-quality eau de parfums and hair & body fragrance mists. The brand’s core product line includes tropical-inspired scents such as GUAVA GRANITA, MIAMI NECTAR, SALT, and SUN FRUIT, designed to evoke the essence of summer through a modern lens. These fragrances cater to consumers looking for unique, luxurious scents that enhance their daily experiences. The company distributes its products primarily in North America and select international markets through both direct-to-consumer sales via their website and partnerships with retailers.Ellis Brooklyn generates revenue through the direct sale of its fragrance products, including flagship offerings like DEAR SKY, MIAMI NECTAR, and APPLE LOVE, each priced at USD 115. The direct-to-consumer model enhances the shopping experience with exclusive promotions such as complimentary gifts with qualifying purchases. The company focuses on retail-driven transactions, appealing to a market segment that values quality and brand prestige.In October 2023, Ellis Brooklyn raised USD 9.00 mn in a Series A funding round led by REDO Ventures. The company plans to use this funding to enhance product development and growth while expanding its team and retail partnerships. Future initiatives include designing and launching new fragrance products to further enrich their offerings and exploring expansion into new markets, which will be detailed as plans develop.

## Funding rounds

- Series A, Oct 6, 2023, $9M — REDO Ventures
- Seed, Sep 2, 2020, $1M — Stage 1 Fund
- Seed, Jun 4, 2020 — Stage 1 Fund

## Investors

- Stage 1 Fund (https://capitalatlas.ai/funds/stage-1-fund) — Seed
- REDO Ventures (https://capitalatlas.ai/funds/redo-ventures) — Series A