# Ellevest

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ellevest

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.ellevest.com
- Total disclosed funding: $143M
- Latest round: Series B (Dec 20, 2021)
- Investors on record: 25

## About

Ellevest, Inc. is a US-based financial services firm focusing on providing personalized wealth management and financial planning specifically designed for women, addressing their unique financial needs and challenges.Founded in 2014, Ellevest, Inc. operates from New York, US, offering tailored financial services for women. The company, led by CEO Sallie Krawcheck, has successfully closed 9 deals. In February 2025, Betterment Holdings Inc. acquired Ellevest for an undisclosed amount, aiming to integrate its automated investing services and expand its client base. The total amount raised by Ellevest is USD 100.00 mn, with the most recent funding round being a USD 100.00 mn investment from Bank of Montreal and Envestnet.Ellevest specializes in tailored financial guidance and wealth management services for women. Their offerings include personalized financial planning, investment strategies, and retirement savings solutions, addressing challenges like wage disparities and longer life expectancies. The firm serves a diverse range of women from various backgrounds, helping them effectively manage and grow their wealth.Ellevest operates on a subscription-based model for its financial advisory services, which allows clients to engage at multiple service levels based on their financial needs. This approach fosters ongoing advisory relationships, ensuring steady revenue as clients subscribe to different plans aligning with their wealth accumulation goals.With the recent acquisition by Betterment in February 2025, there are plans to enhance the service offerings by integrating Ellevest's automated investing capabilities. This strategic move aims to expand Betterment's customer base and assets under management. Future product launches will focus on refining financial tools specifically for women, supporting their financial empowerment.

## Funding rounds

- Series B, Dec 20, 2021, $53M — BMO Family Office, Khosla Ventures, Contour Venture Partners, Allianz Insurance Company of North America, AME Cloud Ventures, Morningstar, Inc., Astia Angels, New York Ventures, Alumni Ventures Group, Salesforce Ventures, Envestnet, Gaingels, Halogen, Pivotal Ventures, Cleo Capital, PayPal Ventures, The Venture Collective, Stardust Ventures
- Series A, Oct 30, 2020, $12M — Allianz Insurance Company of North America, Alumni Ventures Group
- Series B, Mar 28, 2019, $5M — Pivotal Ventures
- Series B, Mar 11, 2019, $28M — Khosla Ventures, Rethink Capital Partners, Ulu Ventures, PSP Partners, Morningstar, Inc., Astia Angels, Aspect Ventures, CreditEase Fintech Investment Fund, Pivotal Ventures
- Series A, Sep 18, 2017, $35M — Khosla Ventures, Contour Venture Partners, Rethink Capital Partners, Ulu Ventures, PSP Partners, Morningstar, Inc., Astia Angels, Salesforce Ventures, CreditEase Fintech Investment Fund, LH Holdings, SK Impact Fund
- Seed, Sep 28, 2015, $10M — Contour Venture Partners, Morningstar, Inc., Astia Angels

## Investors

- Contour Venture Partners (https://capitalatlas.ai/funds/contour-venture-partners) — Seed, Series A, Series B
- Morningstar, Inc. — Seed, Series A, Series B
- Astia Angels (https://capitalatlas.ai/funds/astia-angels) — Seed, Series A, Series B
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A, Series B
- Rethink Capital Partners (https://capitalatlas.ai/funds/rethink-capital-partners) — Series A, Series B
- Ulu Ventures (https://capitalatlas.ai/funds/ulu-ventures) — Series A, Series B
- PSP Partners (https://capitalatlas.ai/funds/psp-partners) — Series A, Series B
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A, Series B
- CreditEase Fintech Investment Fund (https://capitalatlas.ai/funds/creditease-fintech-investment-fund) — Series A, Series B
- LH Holdings — Series A
- SK Impact Fund — Series A
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Series B
- Pivotal Ventures (https://capitalatlas.ai/funds/pivotal-ventures) — Series B
- Allianz Insurance Company of North America — Series A, Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A, Series B
- BMO Family Office — Series B
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Series B
- New York Ventures (https://capitalatlas.ai/funds/new-york-ventures) — Series B
- Envestnet — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B
- Halogen (https://capitalatlas.ai/funds/halogen) — Series B
- Cleo Capital (https://capitalatlas.ai/funds/cleo-capital) — Series B
- PayPal Ventures (https://capitalatlas.ai/funds/paypal-ventures) — Series B
- The Venture Collective (https://capitalatlas.ai/funds/the-venture-collective) — Series B
- Stardust Ventures (https://capitalatlas.ai/funds/stardust-ventures) — Series B