# Eli Nutrition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eli-nutrition

- Industry: Pharmaceuticals
- Headquarters: New Haven, US
- Website: www.tummyzen.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Jan 31, 2014)
- Investors on record: 3

## About

Eli Nutrition focuses on enhancing digestive health through innovative products designed to alleviate discomfort. Their primary offering is a specialized formulation that targets common digestive issues, catering to a diverse health-conscious audience.Founded in 2013, Eli Nutrition operates out of New Haven, US, specializing in digestive health solutions. The company was established by Hasan Ansari, who also serves as the CEO, and has participated in 2 funding deals, with the most recent investment round occurring in September 2015. The company has raised a total of USD 0.030 mn.TummyZen specializes in developing innovative products aimed at alleviating digestive discomfort and promoting gut health. Their flagship offering is a proprietary blend of natural ingredients formulated to provide relief from common digestive issues, such as bloating, gas, and indigestion. This product is designed for use by individuals experiencing occasional gastrointestinal distress and focuses on delivering rapid and effective relief. TummyZen caters to a diverse customer base that includes health-conscious consumers, parents seeking solutions for their children’s tummy troubles, and individuals with specific dietary sensitivities. The company markets its products primarily in North America and parts of Europe, ensuring accessibility to consumers who prioritize wellness and natural health solutions.TummyZen generates revenue through direct-to-consumer sales, as well as through partnerships with select retailers and wellness channels. The company utilizes a straightforward transaction structure where customers can purchase products on their official website or through authorized distribution partners. Typical transactions involve the purchase of individual products as well as bundled offerings, appealing to both one-time buyers and repeat customers. Pricing strategies reflect the premium nature of their products, emphasizing quality and efficacy. Specific flagship products are positioned within the market to attract consumers dedicated to maintaining digestive health, ultimately driving the company’s revenue through both one-off purchases and potential subscription models.In September 2015, Eli Nutrition raised USD 0.030 mn to support its initiatives. The company is focused on expanding its product line with new formulations aimed at addressing various digestive issues, although specific release dates for these products have not been disclosed. Additionally, Eli Nutrition plans to penetrate new geographical markets, specifically targeting additional regions in Europe and North America, to broaden its consumer base. These strategies aim to utilize recent funding to enhance product development and market outreach.

## Funding rounds

- Seed, Jan 31, 2014, $0.1M — Connecticut Innovations, Bulldog Innovation Group, YEI Innovation Fund

## Investors

- Connecticut Innovations (https://capitalatlas.ai/funds/connecticut-innovations) — Seed
- Bulldog Innovation Group (https://capitalatlas.ai/funds/bulldog-innovation-group) — Seed
- YEI Innovation Fund — Seed