# Elevate Credit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/elevate-credit

- Industry: Financial Services
- Headquarters: Fort Worth, US
- Website: www.elevate.com
- Latest round: Series A (Sep 9, 2005)
- Investors on record: 2

## About

Elevate Credit, Inc. specializes in providing tech-enabled credit solutions catering to non-prime customers, addressing their financial needs through innovative lending options and promoting long-term financial wellness.Founded in 2001 in Fort Worth, US, Elevate Credit, Inc. offers credit solutions targeting non-prime consumers. The company has undergone strategic pivots to enhance its offerings and improve access to credit. Its founders include Dawn Davis-Lawrence, Debb Smith, George Dear, Jalen Bowman, James Wright, Laurence Marcus, and Nicolas Basiti. The current CEO is Alayna Buckner. The company successfully raised USD 81 mn in an IPO on April 11, 2017, marking its latest funding round and bringing the total amount raised to USD 81 mn across five deals.Elevate provides innovative, tech-enabled credit solutions primarily aimed at non-prime customers who often lack access to traditional lending. The company focuses on delivering immediate financial relief and promoting long-term financial wellness through advanced analytics and competitively priced products. Its services are particularly targeted towards individuals in the United States, specifically in states such as California, Texas, and New York, which have significant non-prime populations.In the most recent year of 2021, Elevate generated revenue of USD 416.64 mn, with an EBITDA of USD 22.03 mn. The company earns revenue through fees and interest on its credit products, primarily engaging in direct-to-consumer transactions via its online platform, ensuring competitive pricing to facilitate affordability for its customers.Looking ahead, Elevate Credit, Inc. plans to develop new products and expand its market reach. Following the IPO in April 2017, the company aims to utilize the raised funds to enhance its product offerings and target expansion into additional geographic regions. Specific plans include launching innovative credit solutions designed for non-prime customers and penetrating new markets within the United States by the end of 2023.

## Funding rounds

- Series A, Sep 9, 2005 — Hong Shan, Startup Capital Ventures

## Investors

- Hong Shan — Series A
- Startup Capital Ventures (https://capitalatlas.ai/funds/startup-capital-ventures) — Series A