# Element451

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/element451

- Industry: Software
- Headquarters: Raleigh, US
- Website: www.element451.com/
- Total disclosed funding: $4M
- Latest round: Series A (Apr 21, 2021)
- Investors on record: 2

## About

Element451 Inc., based in the US, provides a sophisticated AI-powered Customer Relationship Management (CRM) platform tailored for higher education institutions, focusing on optimizing student engagement throughout their academic journey.Element451 is a CRM platform designed specifically for higher education, founded in 2018 in Raleigh, US. The company was established by Ardis Kadiu, who serves as CEO, and has successfully closed 3 funding deals to date. The most recent funding round occurred in December 2024, where Element451 raised USD 175 mn from PSG Equity. This amount represents the total capital raised by the company to date.Element451 offers an AI-powered CRM platform that enhances student engagement for higher education institutions. Its suite of products includes AI Agents that facilitate personalized outreach, streamline application workflows, and provide real-time support, addressing crucial needs like boosting applications and managing at-risk students. The platform is utilized primarily in North America, catering to universities and colleges that seek to innovate their recruitment and support processes.Element451 employs a subscription-based revenue model, allowing higher education clients access to its AI-driven tools and services through annual contracts. These contracts include intelligent admissions automation and proactive student engagement tools, allowing institutions to select packages suited to their operational and engagement goals. This model supports continuous client relationships and allows Element451 to refine its offerings based on user feedback.In December 2024, Element451 secured USD 175 mn in venture funding from PSG Equity, which will be used to broaden its client community and enhance the adoption of its AI-powered student engagement solutions. The company plans to strengthen its offerings in recruitment and retention for higher education institutions, with ambitions to expand into additional markets and geographic regions, although specific targets have not been disclosed.

## Funding rounds

- Series A, Apr 21, 2021, $3M — Cultivation Capital, Cofounders Capital
- Seed, Oct 10, 2019, $1M — Cofounders Capital

## Investors

- Cofounders Capital (https://capitalatlas.ai/funds/cofounders-capital) — Seed, Series A
- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Series A