# Electric Objects

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/electric-objects

- Industry: Internet
- Headquarters: New York, US
- Website: www.electricobjects.com
- Total disclosed funding: $6.7M
- Latest round: Series A (Sep 9, 2015)
- Investors on record: 6

## About

Electric Objects Inc. provides innovative digital art solutions, specializing in transforming spaces with interactive displays that showcase curated and personal art, enhancing the aesthetic appeal of both homes and businesses.Founded in 2014 and headquartered in New York, US, Electric Objects specializes in digital art solutions. The company has engaged in two deals, with its most recent funding occurring on September 9, 2015, when it raised USD 5.00 mn in a Series A round from investors Bessemer Venture Partners and RiverPark Ventures. The founder's previous entrepreneurial experience is not documented, and there are no mentions of company pivots or subsidiaries.Electric Objects specializes in digital art solutions that transform traditional spaces into interactive visual experiences. Their core product line includes digital canvases that allow users to display curated art, personal photos, or even user-generated content through a seamless interface. These products cater to art enthusiasts, interior decorators, and consumers seeking innovative ways to enhance their environments. Their technology integrates with various art platforms, providing users access to a vast library of artworks and customization options. Electric Objects primarily serves customers in North America and Europe, focusing on urban markets where the demand for contemporary art solutions is growing.Electric Objects generates revenue primarily through direct sales of its digital canvases and subscription access to its art library. Customers can purchase individual units for personal use or opt for bundled packages aimed at commercial clients, such as retailers and art galleries, fostering ongoing partnerships. The company employs a subscription model where users pay a recurring fee for access to exclusive content, ensuring a steady revenue stream. Pricing plans accommodate various customer segments, including flagship products that serve as entry points for consumers, positioning Electric Objects to capitalize on both direct-to-consumer sales and business-to-business arrangements.In September 2015, Electric Objects raised USD 5.00 mn in Series A financing to support its growth initiatives. The company is focused on enhancing its product offerings with new digital art solutions that cater to evolving consumer preferences. Plans are underway to expand into additional markets within Europe and North America by 2025, targeting urban centers where interest in digital art continues to rise. The recent funding will be utilized to bolster product development and marketing efforts aimed at increasing brand visibility and customer engagement.

## Funding rounds

- Series A, Sep 9, 2015, $5M — Bessemer Venture Partners, RiverPark Advisors
- Seed, Apr 30, 2014, $1.7M — RRE Ventures, First Round Capital, Betaworks Ventures Management, SV Angel

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Series A