# Elder Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/elder-technologies

- Industry: Healthcare
- Headquarters: London, UK
- Website: www.elder.org
- Total disclosed funding: $20M
- Latest round: Series B (Dec 16, 2019)
- Investors on record: 3

## About

Elder Technologies Limited is a UK-based platform that connects families with self-employed home carers, offering tailored care services that empower individuals while maintaining their independence.Founded in 2015 and headquartered in London, UK, Elder Technologies Limited specializes in the home care sector. The company was co-founded by Peter Dowds and Tom Brooks, both of whom have experience in the technology and care industries. Elder has secured a total of EUR 4.00 mn through funding, with its latest investment round led by Acton Capital, Bolero, and MMC Ventures. The firm has been involved in 7 different deals, with no mention of major pivots or the existence of parent or subsidiary companies.Elder provides a marketplace that connects families with self-employed home carers, facilitating a wide range of personalized care services. Key offerings include live-in care, respite care, and visiting care, all designed to meet specific family needs. Families utilize the platform to select self-employed carers based on skillsets and compatibility, ensuring a tailored experience for maintaining their loved ones’ routines and independence. Elder’s clientele spans across Great Britain, catering to families seeking assistance for elderly relatives and individuals needing personal care and companionship.In 2023, Elder Technologies Limited reported a revenue of EUR 11,814,673.10, with an EBITDA of EUR -4,065,434.30. The company generates income by facilitating care services, with pricing structures varying according to care type: live-in care starting from GBP 1,095 per week, short-term respite care beginning at GBP 1,450 per week or GBP 625 for three days, and visiting care services priced from GBP 16 per hour. Elder maintains a competitive pricing model without joining fees or extra charges for bank holidays.Elder Technologies Limited is strategizing for future growth by expanding its service offerings and geographic reach. The company plans to introduce new products designed to enhance its platform's functionality, although specific launch dates are yet to be disclosed. Additionally, Elder is targeting expansion into new markets, with a focus on regions that exhibit demand for personalized home care services. Recent funding will be utilized to support these initiatives, particularly through the investment from Bolero, which recently acquired a stake in Elder Technologies Limited.

## Funding rounds

- Series B, Dec 16, 2019, $11M — MMC Ventures, Acton Capital
- Series A, Dec 29, 2017, $4.1M — MMC Ventures
- Series A, Sep 8, 2016, $3.9M — MMC Ventures, Hummingbird Ventures
- Seed, Dec 1, 2015, $1.2M — Hummingbird Ventures

## Investors

- Hummingbird Ventures (https://capitalatlas.ai/funds/hummingbird-ventures) — Seed, Series A
- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series A, Series B
- Acton Capital (https://capitalatlas.ai/funds/acton-capital) — Series B