# ElCoach

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/elcoach

- Industry: Software
- Headquarters: Cairo, Egypt
- Website: www.elcoach.me
- Latest round: Seed (Mar 18, 2020)
- Investors on record: 3

## About

ElCoach, Inc. develops a comprehensive fitness application tailored to deliver personalized workout routines and nutrition plans, helping users achieve their fitness goals through technology-driven guidance.Founded in 2018 in Cairo, Egypt, ElCoach, Inc. focuses on delivering personalized fitness solutions via its mobile application. The company was established by Assem Emam, who has notable experience in the fitness tech sector. It raised seed funding in March 2020 from investors including 500 Startups, Endure Capital, and Wise Capital, along with individual investors. The firm has been involved in a single funding deal to date, marking its commitment to enhancing user engagement through advanced fitness solutions.ElCoach, known in Arabic as "??????," offers a mobile app that provides users with personalized workout routines and nutrition plans tailored to their individual needs. Users can set fitness goals, enter personal metrics like weight and height, and receive customized training programs developed by professional trainers and nutritionists. The app integrates artificial intelligence to adapt training plans based on user progress, making it suitable for a wide range of fitness enthusiasts across the Arab world, including Egypt, Saudi Arabia, and the United Arab Emirates.ElCoach generates revenue primarily through subscription-based services, allowing users access to premium features and personalized content within the app. Customers can choose from various subscription plans, including monthly and annual options, which provide access to tailored training and nutrition plans alongside continuous support from fitness professionals. The app also features in-app purchases for exclusive content, supporting a direct-to-consumer revenue model that caters to health-conscious users seeking effective fitness solutions.Following the seed funding raised in March 2020, ElCoach plans to expand its product offerings by introducing additional features within the app, enhancing user experience through innovative technologies. The company aims to enter new geographical markets, specifically targeting regions within the broader Arab world by the end of 2023. The recent funding will be utilized to support the development of these new features and facilitate market entry strategies, ensuring ElCoach's continued growth in the fitness technology sector.

## Funding rounds

- Seed, Mar 18, 2020 — 500 Global, Endure Capital, Wise Capital

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Endure Capital (https://capitalatlas.ai/funds/endure-capital) — Seed
- Wise Capital — Seed