# ELAUCHINA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/elauchina

- Industry: Consumer Products
- Headquarters: Beijing, China
- Latest round: Series A (Sep 17, 2015)
- Investors on record: 1

## About

Based in Beijing, China and established in 2013, ELAUCHINA is a clothing company that sells embroidery clothes via e-commerce platform. The company was founded by Liu Yatong, who has a background in major internet companies and is recognized as a representative figure among post-80s Chinese designers. With a vision to innovate Chinese fashion, Liu Yatong has led the company to create a new era of wearable and stylish Chinese garments. In September 2015, it closed a round of series A funding.

The company focuses on the research and development of Chinese-style fashion. The company offers a range of products including high-end fashion garments under the E.LAU brand and the casual wear brand "Tong Ren Tang - Chinese Trend Brand." These products are designed to cater to a market that appreciates the blend of traditional Chinese aesthetics with contemporary fashion.

The company generates revenue by selling its fashion garments through various channels, including approximately 50 stores in 25 cities across China.

## Funding rounds

- Series A, Sep 17, 2015 — SIG Asia Investment

## Investors

- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series A