# eHarmony

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eharmony

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.eharmony.com
- Total disclosed funding: $110M
- Latest round: Series B (Nov 12, 2004)
- Investors on record: 4

## About

eHarmony, Inc. is an online dating service focused on fostering meaningful relationships through a scientifically-driven compatibility matching system, targeting singles who seek long-term connections.Founded in 2000, eHarmony, Inc. is headquartered in Los Angeles, US, and operates a platform that matches singles based on compatibility. The company was acquired by NCG – NuCom Group SE in October 2018 for USD 74 mn. The founder, Neil Clark Warren, previously established the company to provide a more serious alternative to casual dating services. The company has raised a total of USD 110 mn across three funding rounds, with the most recent being an Add-on Trade Sale led by NCG in 2018.eHarmony primarily offers an online dating platform designed to facilitate meaningful connections between singles seeking lasting relationships. Utilizing a proprietary Compatibility Matching System based on a comprehensive 32 DIMENSIONS® model, the service matches users based on compatibility factors derived from successful relationships. Since its launch over 20 years ago, eHarmony has focused on creating a high-quality user experience by guiding individuals through the dating process. The platform serves a diverse client base, including singles from various ethnic, racial, and religious backgrounds looking for partners who share similar interests and goals. The service operates in multiple geographical markets, including the United States, Canada, the United Kingdom, Australia, and various other countries worldwide, ensuring accessible matchmaking for users across different regions.eHarmony generates revenue primarily through subscription-based models, offering various pricing plans for its services. Users can sign up for free, but to access premium features and the full suite of matchmaking services, they are encouraged to subscribe to different membership tiers. These subscriptions provide members with enhanced functionalities, such as unlimited messaging and personalized profile enhancements. Transactions occur directly between the company and its consumers, with payments processed securely through the platform. By focusing on delivering a comprehensive dating experience, eHarmony has positioned itself as a leader in the online dating industry, leveraging its extensive user base and successful matchmaking practices to drive revenue growth.eHarmony plans to utilize recent funding from the acquisition by NCG in October 2018 to enhance its platform and expand its services. The company is focusing on launching new features designed to improve user engagement and matchmaking efficiency. In addition, eHarmony aims to further expand into untapped markets, particularly in regions such as Europe and Asia, by 2025, utilizing its innovative compatibility technology to cater to a broader audience.

## Funding rounds

- Series B, Nov 12, 2004, $110M — Hong Shan, TCV, Tuputele Ventures, Fayez Sarofim and Company

## Investors

- Hong Shan — Series B
- TCV (https://capitalatlas.ai/funds/tcv) — Series B
- Tuputele Ventures (https://capitalatlas.ai/funds/tuputele-ventures) — Series B
- Fayez Sarofim and Company — Series B