# eFuse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/efuse

- Industry: Internet
- Headquarters: Columbus, US
- Website: www.efuse.gg
- Total disclosed funding: $1.4M
- Latest round: Seed (Nov 5, 2019)
- Investors on record: 1

## About

eFuse, Inc. is a US-based technology firm that focuses on AI-driven advertising solutions tailored for the gaming sector, facilitating effective brand engagement with diverse gaming audiences.Founded in 2018 in Columbus, US, eFuse, Inc. operates as a standalone entity. The company was established by Matthew Benson, who serves as CEO. It has engaged in 2 notable deals, with its most recent funding round occurring on February 18, 2021, led by Ohio Innovation Fund. The firm has raised a total of USD 6.00 mn through this venture funding round.eFuse is an AI-powered ad-tech company specializing in the gaming sector, providing innovative solutions to connect brands with fragmented gaming audiences. Their core offerings include advanced tools for analyzing community conversations to position brands most effectively within gaming content, utilizing AI to optimize advertising placements at peak engagement moments. The company also leverages Computer Vision technology to identify in-game moments that resonate with audiences, ensuring timely brand visibility. This service is aimed primarily at gaming brands and marketers seeking to navigate the complexities of reaching younger demographics, particularly Gen Z and Millennials, who exhibit a strong preference for gaming over traditional media formats. eFuse's products serve a global market, with clients and end users spanning multiple countries, catering to both B2B and direct-to-consumer marketing needs.eFuse generates revenue through a structured business model that encompasses partnerships and direct client agreements. Their services are delivered through a subscription model, where clients pay for access to tools that enhance brand visibility within gaming contexts. Transactions typically involve brands engaging eFuse to develop and execute marketing campaigns that utilize their proprietary technologies, ensuring effective audience engagement and measurable ROI. Specific pricing plans are tailored to the unique requirements of each brand, with packages that may include various levels of service depending on the scale and scope of advertising needs. This revenue model supports eFuse's mission to simplify and amplify brand interactions within the rapidly evolving gaming landscape.In February 2021, eFuse, Inc. raised USD 6.00 mn in venture funding led by Ohio Innovation Fund, with participation from individual investors. The firm will put the funding to fuel product development, user acquisition, and make key hires. eFuse plans to expand its product offerings, focusing on tools that enhance engagement with gaming audiences. Additionally, there are intentions to penetrate new geographic markets to broaden its client base, although specific regions targeted for expansion have not been disclosed. Matthew Benson will remain as CEO, steering the company through its growth initiatives.

## Funding rounds

- Seed, Nov 5, 2019, $1.4M — Ohio Innovation Fund

## Investors

- Ohio Innovation Fund (https://capitalatlas.ai/funds/ohio-innovation-fund) — Seed