# eFuneral

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/efuneral

- Industry: Consumer Services
- Headquarters: Cleveland, US
- Website: efuneral.com
- Total disclosed funding: $0.3M
- Latest round: Seed (May 7, 2013)
- Investors on record: 3

## About

eFuneral is an online platform that facilitates streamlined funeral planning by connecting individuals with local funeral service providers, allowing users to compare options based on their needs and preferences.Founded in Cleveland, US, eFuneral specializes in online funeral planning services. The company was acquired by Homesteaders Life Company in June 2014, though financials of the deal were not disclosed. The firm's total number of deals stands at 7, with the latest funding round being a Seed round, raising USD 0.25 mn from JumpStart, matching their total funds raised.eFuneral specializes in funeral planning services that empower individuals to make arrangements for their final wishes in a streamlined, online format. Their core offering consists of connecting clients with local funeral service providers, enabling users to shop for and select funeral services that align with their needs and budget. This platform facilitates a guided process where clients can compare services, fill in necessary identity verification details, and finalize arrangements from the comfort of their homes. The target customers include individuals planning their own funerals or those arranging for deceased loved ones, with a focus on easing the burden during difficult times. eFuneral's services are available across various geographical markets, specifically targeting the United States, with an emphasis on states where they have established partnerships with licensed funeral providers.Revenue generation for eFuneral is primarily structured around partnerships with local funeral service providers, allowing the company to operate on a commission basis for each transaction facilitated through their platform. Clients engage directly with eFuneral's partner providers to select and pay for funeral services, which may include options such as burial, cremation, and memorial services. The transactions typically involve a one-time payment for the chosen services, providing a straightforward pricing model to customers. Furthermore, eFuneral may offer premium features or additional resources, such as educational guides on funeral planning, which can further enhance revenue streams. The firm’s partnership approach ensures that revenue is closely tied to the number of clients using the platform to secure funeral arrangements.With the recent acquisition by Homesteaders Life Company, eFuneral is strategically positioned to enhance its offerings and expand its market reach. While specific new products and their launch dates are not disclosed, the company is focused on growth through improved partnerships with local service providers. Recent funding will support efforts to penetrate additional states within the US, thereby increasing accessibility to their services. The strategic plans emphasize building a larger network of funeral providers to optimize client options and resource availability.

## Funding rounds

- Seed, May 7, 2013, $0.3M — JumpStart
- Seed, Jun 1, 2012 — Flywheel Ventures, Hatch Partners, LLC

## Investors

- Flywheel Ventures (https://capitalatlas.ai/funds/flywheel-ventures) — Seed
- Hatch Partners, LLC — Seed
- JumpStart (https://capitalatlas.ai/funds/jumpstart) — Seed