# effx

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/effx

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.effx.com
- Total disclosed funding: $3.9M
- Latest round: Seed (Jul 20, 2020)
- Investors on record: 4

## About

Effx Inc is a technology company that specializes in providing tools to simplify the navigation and management of microservices, enhancing user experience and operational efficiency.Effx Inc, founded in 2019 and headquartered in San Francisco, US, offers innovative solutions for managing microservices. The company was established by CEO Joey Parsons, who previously founded other companies in the tech industry. In July 2020, Effx raised USD 3.9 million in Seed funding from Cowboy Ventures, Kleiner Perkins, Essence Fund, and Tokyo Black LLC, bringing its total funds raised to USD 3.9 million. The company has completed 1 deal to date, with its most recent funding round occurring on July 20, 2020.Effx provides a suite of tools that streamline the operation of microservices, focusing on user interface enhancement through integration with Figma. This product suite is designed for organizations that depend on complex service-oriented architectures, particularly in technology, finance, and e-commerce sectors. Key clients include enterprises that manage numerous microservices across North America, Europe, and parts of Asia, aiming to improve collaboration and performance for software development teams and IT departments.Effx operates on a subscription-based model, generating revenue primarily from B2B partnerships with mid to large-sized enterprises that utilize its microservices management tools. The company offers various pricing tiers that align with clients' service needs, ensuring flexibility and scalability as businesses grow. The main product driving revenue is their core microservices navigation tool, which is essential to their market offering.In the coming months, Effx plans to launch new features aimed at enhancing its microservices management capabilities, with specific details to be announced. The company is targeting expansion into additional markets in Europe and Asia by late 2021. The recent Seed funding of USD 3.9 million will be utilized to support product development and marketing initiatives in these new regions, allowing the company to broaden its client base and enhance service delivery capabilities.

## Funding rounds

- Seed, Jul 20, 2020, $3.9M — Kleiner Perkins, Cowboy Ventures, Essence Fund, Tokyo Black LLC

## Investors

- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Seed
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed
- Essence Fund — Seed
- Tokyo Black LLC — Seed