# Effortless

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/effortless

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Latest round: Angel (Aug 20, 2021)
- Investors on record: 3

## About

Established in 2018 and based in Shanghai, China, Effortless operates as a care product seller that focuses on precise washing and conditioning. The company cooperates with Kolmar, Tencent and Tmail. West, the co-founder, once served as the research and development head of Unilever.

The company provides hair care program for consumers via online. The product of the company includes shampoo, conditioner, scalp exfoliating essence and hair oil. The company adopts questionnaire diagnosis and intelligent RAPEL™ algorithm, such as gender, scalp and hair type to create customer profile. The company promotes recycling plan.

The monthly sales target of the company is more than 10 million yuan.

The company will increase the investment of developing new products, promote marketing and construct team.

## Funding rounds

- Angel, Aug 20, 2021 — Panda Capital, Yijing Investment
- Seed, May 25, 2020 — Z Capital

## Investors

- Z Capital (https://capitalatlas.ai/funds/z-capital) — Seed
- Panda Capital (https://capitalatlas.ai/funds/panda-capital) — Angel
- Yijing Investment (https://capitalatlas.ai/funds/yijing-investment) — Angel