# EFFI Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/effi-technologies-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.effi.com.au
- Total disclosed funding: $1.9M
- Latest round: Seed (Sep 30, 2023)
- Investors on record: 13

## About

Based in Sydney, Australia, and founded in 2020 by CEO Mandeep Sodhi, EFFI Technologies Pty Ltd, a.k.a. EFFI operates as a mortgage broking technology company that develops a personalized smart platform that allows mortgage brokers to provide better services to their customers as well as manage borrower relationships. In February 2021, EFFI Technologies Pty Ltd raised USD 1.2 million in seed funding led by Investible, with participation from Hustle Fund.

The company provides a mortgage broker platform that leverages artificial intelligence (AI) and real-time data to enable brokers to increase sales conversions and improve engagements with clients.

EFFI generates revenue from the subscription of its platform packages, which include Lite (USD 49 per user per month), Professional (USD 120 per user per month), and Enterprise (USD 120 per user per month).

## Funding rounds

- Seed, Sep 30, 2023, $1.4M — Allectus Capital, Jasupiju Pty Ltd, Bide Family Pty Ltd, L Capital Pty Limited, Jinding Effie Tech Pty Ltd, Modt Pty Ltd, Tyche Nominees Pty Ltd, Without Prejudice Pty Ltd
- Seed, Dec 9, 2020, $0.4M — Investible, Hustle Fund, Lucent Group, Raniera Holdings Pty Ltd, Bide Family Pty Ltd, Kircon Pty Ltd

## Investors

- Investible (https://capitalatlas.ai/funds/investible) — Seed
- Hustle Fund (https://capitalatlas.ai/funds/hustle-fund) — Seed
- Lucent Group — Seed
- Raniera Holdings Pty Ltd — Seed
- Bide Family Pty Ltd — Seed
- Kircon Pty Ltd — Seed
- Allectus Capital (https://capitalatlas.ai/funds/allectus-capital) — Seed
- Jasupiju Pty Ltd — Seed
- L Capital Pty Limited — Seed
- Jinding Effie Tech Pty Ltd — Seed
- Modt Pty Ltd — Seed
- Tyche Nominees Pty Ltd — Seed
- Without Prejudice Pty Ltd — Seed