# Effectual Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/effectual-co

- Industry: Marketing/Advertising
- Headquarters: Tokyo, Japan
- Website: www.effectual.co.jp
- Total disclosed funding: $2.1M
- Latest round: Series A (Jul 20, 2020)
- Investors on record: 2

## About

Based in Tokyo, Japan, and founded in 2014 and led by CEO Tomoaki Tanaka, Effectual Co.,Ltd. operates as a business support services company providing corporate brand building solutions by utilizing digital data such as consumer behavior and media characteristics. In June 2024, Effectual Co.,Ltd. raised venture funding from Kyobashi Art Residence CO.LTD. 

Effectual Co.,Ltd. provides a variety of services such as Mimamorn, which is an AI-based monitoring service for detecting specific keywords across various media, and Location Connect, which is a digital transformation service for improving customer engagement and store visits. In addition, the company offers MEO measures for optimizing store rankings on Google Maps and Unlimited LPs for businesses seeking to create and update landing pages. The firm focuses on providing consistent online information for individuals and companies.

## Funding rounds

- Series A, Jul 20, 2020, $2.1M — Chibagin Capital, Tokyo University of Science Innovation Capital

## Investors

- Chibagin Capital (https://capitalatlas.ai/funds/chibagin-capital) — Series A
- Tokyo University of Science Innovation Capital (https://capitalatlas.ai/funds/tokyo-university-of-science-innovation-capital) — Series A