# Effective Measure

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/effective-measure

- Industry: Internet
- Headquarters: Melbourne, Australia
- Website: www.effectivemeasure.com
- Total disclosed funding: $4M
- Latest round: Series A (Feb 17, 2010)
- Investors on record: 1

## About

Effective Measure is based in Australia and provides online audience measurement tools for advertisers, publishers, and government bodies.

## Funding rounds

- Series A, Feb 17, 2010, $4M — RHO

## Investors

- RHO (https://capitalatlas.ai/funds/rho) — Series A