# Effectiv AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/effectiv-ai

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.effectiv.ai
- Total disclosed funding: $4.5M
- Latest round: Seed (Jul 26, 2023)
- Investors on record: 2

## About

Founded in 2021 by CEO  Ravi Sandepudi, Anupam Tarsauliya, Jonathan Doering, and Ritesh Arora, and based in California, US, Effectiv AI Inc. operates as a software company that provides an AI software to financial institutions to stop fraud. The company's founders also founded the company Simility which was acquired by PayPal in 2018. In March 2022, Effectiv AI Inc. raised USD 4 million in seed funding led by new investor Accel, along with investor REV Venture Partners. 

Effectiv AI Inc. develops a risk management SaaS platform with solutions designed for mid-sized banks, credit unions, and fintech companies. The company's platform provides automated reporting analytics on fraud trends and enables financial institutions to collect real-time information on their members, be notified of any questionable transactions, and use analytics to detect fraud without necessitating member intervention.

Effectiv AI Inc. plans to use the funding to develop its technology and marketing, as well as, grow its team in the US.

## Funding rounds

- Seed, Jul 26, 2023, $4.5M — Accel, Better Tomorrow Ventures

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Seed
- Better Tomorrow Ventures (https://capitalatlas.ai/funds/better-tomorrow-ventures) — Seed