# Effa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/effa

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.effabrush.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Apr 2, 2021)
- Investors on record: 1

## About

Effa Corp. is dedicated to enhancing oral hygiene through innovative toothbrush technologies, emphasizing advanced design and efficiency in dental care products.Founded in 2017 in New York, US, Effa Corp. specializes in advanced toothbrush solutions. The company has completed 5 deals, with its most recent funding round occurring on April 12, 2021. Effa Corp. was co-founded by Ilya Kichuk, who has a history of entrepreneurial ventures. The latest funding round raised USD 500,000 in Seed funding, equating to the total amount raised of USD 500,000, and positioned the company with a current valuation of USD 3.50 mn.Effabrush specializes in innovative oral hygiene solutions, focusing primarily on the development and distribution of advanced toothbrushes designed to enhance dental care. Their flagship product line incorporates technology that promotes effective plaque removal, addressing common dental health concerns such as cavity prevention and gum health maintenance. Effabrush serves a diverse customer base, including individual consumers, dental professionals, and retail partners, with products marketed across North America, Europe, and parts of Asia.Effabrush generates revenue through a B2C and B2B model, leveraging direct sales to consumers alongside partnerships with retailers and dental clinics. The company’s revenue structure primarily comes from the sale of its flagship toothbrush products, offered through subscription services and one-time purchases. Clients can opt for various pricing plans, enhancing accessibility and convenience. By establishing direct relationships with end users and forming strategic partnerships with dental professionals, Effabrush creates a robust framework to support sustained revenue growth.In April 2021, Effa Corp. raised USD 500,000 in Seed funding to expand staff and develop recyclable personal care products specifically for hospitals. The company aims to launch new products that align with environmentally friendly practices, focusing on sustainability in the personal care sector. Effa Corp. plans to expand its market presence into additional regions, targeting Asia and Europe for growth opportunities by the end of 2023.

## Funding rounds

- Seed, Apr 2, 2021, $0.1M — Ukrainian Startup Fund

## Investors

- Ukrainian Startup Fund (https://capitalatlas.ai/funds/ukrainian-startup-fund) — Seed