# Eedi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eedi

- Industry: Education/Training
- Headquarters: London, UK
- Website: www.eedi.com
- Total disclosed funding: $4.9M
- Latest round: Series A (Mar 6, 2020)
- Investors on record: 4

## About

Eedi Ltd. is an educational technology company focused on enhancing mathematics learning for students aged 9-16 through an engaging online platform that offers diagnostic assessments, quizzes, and personalized intervention resources.Founded in 2015, Eedi Ltd. is based in London, UK, and specializes in providing an online platform for mathematics education. The company was co-founded by Ben Caulfield, Craig Barton, and Simon Woodhead. As of March 2020, Eedi secured GBP 3.50 million in Series A funding led by LEGO Ventures, which elevated the company's valuation to GBP 8.78 million. Eedi has completed 2 deals to date.Eedi provides an innovative online platform designed to enhance the teaching and learning of mathematics for students aged 9-16. The company's core offerings include a comprehensive suite of resources such as diagnostic assessments, engaging quizzes, and personalized lesson interventions aimed at addressing and resolving students' mathematical misconceptions. Eedi's user-friendly interface encourages independent learning through interactive content that students enjoy, ultimately fostering better engagement and understanding of mathematical concepts. The platform is utilized by teachers and educational institutions across various geographical markets, including the United Kingdom and the United States, impacting a broad spectrum of users from primary school teachers to secondary school students.Eedi operates on a subscription-based revenue model, primarily targeting educational institutions and teachers. Schools and educators can access the platform through different pricing tiers that offer various features and levels of support, including Eedi Plus+, which provides instant access to qualified math tutors. This structure facilitates seamless transactions between Eedi and its clients, ensuring that educators can effectively implement Eedi's resources in their classrooms. The company's focus on creating a high-quality, accessible math resource positions it as a valuable partner for schools seeking to improve student outcomes in mathematics. The specific pricing plans for services are structured to accommodate varying budgets while delivering significant educational benefits.In March 2020, Eedi Ltd. raised GBP 3.50 million in Series A funding led by LEGO Ventures. The investment will be allocated towards developing new products aimed at enhancing user engagement and expanding into new markets, particularly targeting regions across Europe and North America by 2022. The funding will support the creation of additional resources and potential partnerships to broaden Eedi’s reach within the educational sector.

## Funding rounds

- Series A, Mar 6, 2020, $4.3M — LEGO Ventures
- Seed, Aug 4, 2016, $0.5M — Founders Factory, Ascension, Emerge Education

## Investors

- Founders Factory (https://capitalatlas.ai/funds/founders-factory) — Seed
- Ascension (https://capitalatlas.ai/funds/ascension) — Seed
- Emerge Education (https://capitalatlas.ai/funds/emerge-education) — Seed
- LEGO Ventures (https://capitalatlas.ai/funds/lego-ventures) — Series A