# eduK

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eduk

- Industry: Education/Training
- Headquarters: Sao Paulo, Brazil
- Website: www.eduk.com.br
- Total disclosed funding: $10M
- Latest round: Series B (May 12, 2015)
- Investors on record: 3

## About

eduK is an educational platform specializing in online courses that empower users to develop skills for income generation and entrepreneurial success, primarily serving the Brazilian market.eduK operates as an online learning platform that focuses on providing diverse educational courses. Established in Sao Paulo, Brazil, the company was co-founded by David Gevorgyan and Eduardo Lima. In March 2022, eduK was acquired by Mind Lab, a portfolio company of Monashees Capital and MHS Capital Partners, with financial terms undisclosed. The latest funding round was the Series B, where the company raised USD 10.00 mn from investors including Accel, Felicis Ventures, and Monashees Capital, bringing the total amount raised to USD 10.00 mn.eduK offers an extensive suite of educational products primarily focused on online courses designed to equip individuals with the skills necessary to generate income through various trades and entrepreneurial ventures. The platform features over 3,200 courses covering diverse topics, including confectionery sales, social media marketing, and crafting. These courses are curated into guided learning pathways that provide step-by-step instructions for users looking to enhance their financial literacy or business acumen. The end users of eduK’s services include aspiring entrepreneurs, individuals seeking career changes, and those looking to improve their craft skills, primarily in Brazil and possibly extending into other Latin American markets. eduK has successfully issued over 100,000 certificates to its learners, affirming the practical impact of its educational offerings on employment and entrepreneurship.The revenue model of eduK is primarily subscription-based, allowing users to access their extensive library of courses for a fixed annual fee. Clients can subscribe for a year for a total of R$360, which can be paid in monthly installments of R$30. This model fosters a long-term relationship with users, providing continuous access to new courses and exclusive discounts through partnerships. The company engages directly with consumers, positioning itself as a leader in online education tailored to skill development for income generation. By focusing on individual subscriptions rather than wholesale partnerships or B2B sales, eduK caters directly to the needs of its target audience, ensuring a streamlined and user-friendly experience.In the wake of the March 2022 acquisition, eduK plans to leverage new funding to expand its course offerings and enhance user experience. The company is set to launch additional online courses within the next year, targeting areas such as digital marketing and advanced trade skills. Additionally, eduK has identified opportunities to extend its reach to other Latin American markets, with plans for expansion by late 2023. The recent funding will facilitate the development of these new products and support marketing efforts in the newly targeted regions.

## Funding rounds

- Series B, May 12, 2015, $10M — Accel, Monashees, Felicis Ventures
- Series A, May 22, 2013 — Monashees

## Investors

- Monashees (https://capitalatlas.ai/funds/monashees) — Series A, Series B
- Accel (https://capitalatlas.ai/funds/accel) — Series B
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series B