# Edison Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/edison-interactive

- Industry: Marketing/Advertising
- Headquarters: Denver, US
- Website: www.edisoninteractive.com
- Total disclosed funding: $4.1M
- Latest round: Seed (Feb 5, 2019)
- Investors on record: 2

## About

Edison Interactive is a technology company focused on enhancing consumer experiences through its innovative out-of-home solutions, including in-room entertainment systems and customizable content management platforms.Founded in 2004 and headquartered in Denver, US, Edison Interactive develops technology solutions aimed at improving brand-consumer interactions. The company was co-founded by Jeremy Ostermiller and Nick Stanitz-Harper. In February 2019, Edison Interactive raised USD 2.1 mn in Seed funding from GKG Investments and Vinyl Capital, marking its second deal.Edison Interactive specializes in out-of-home technology that enhances brand-consumer interactions through a device-agnostic platform. The company’s core offerings include Edison TV, an in-room entertainment solution that optimizes content delivery and provides virtual concierge services. Additionally, the Edison Launchpad product allows users to control and customize display content across various devices, including TVs, tablets, and connected vehicles from a centralized platform. Their solutions cater to industries such as hospitality, sports, and leisure, serving end users in hotels, golf courses, and ski resorts across North America.Edison Interactive generates revenue through subscription models and partnerships in the hospitality and entertainment sectors. Clients enter agreements to access Edison’s suite of products, which enhance media management and customer experiences. They charge recurring subscription fees for the Edison Launchpad platform along with potential revenue sharing based on advertising displayed through their systems. This model includes various pricing plans tailored to clients' needs, focusing on maximizing the value from their screen networks.Edison Interactive plans to leverage its recent Seed funding of USD 2.1 mn, raised in February 2019, to enhance its product offerings and expand into new markets. The company is exploring upcoming products aimed at further enhancing customer engagement strategies. Specific plans for geographic expansion into markets outside North America are being evaluated, although precise timelines have yet to be disclosed.

## Funding rounds

- Seed, Feb 5, 2019, $2.1M — GKG Investments, Vinyl Capital
- Seed, Feb 27, 2018, $2M — GKG Investments, Vinyl Capital

## Investors

- GKG Investments — Seed
- Vinyl Capital (https://capitalatlas.ai/funds/vinyl-capital) — Seed
