# Edge Trend

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/edge-trend

- Industry: Software
- Headquarters: India
- Website: www.metamalls.io
- Total disclosed funding: $4.6M
- Latest round: Seed (Dec 20, 2021)
- Investors on record: 6

## About

Edge Trend Limited operates MetaMall, a decentralized virtual reality platform that enables users to create, explore, and trade within their own virtual malls, integrating blockchain technology for a unique immersive experience.Edge Trend Limited, founded by Melika Lashkari and Serge Gianchandani, specializes in a decentralized virtual reality platform allowing users to engage in a vibrant mall ecosystem. The company is headquartered in India and has raised USD 4.6 mn in Seed funding from various investors including 316VC and Bullperks (BVI) Corp on December 20, 2021, marking its sole funding round to date.MetaMall's primary offering is a decentralized virtual reality (VR) platform that allows users to create, explore, and trade in their own virtual malls. This innovative platform integrates blockchain technology, enabling users to engage in a variety of activities such as building stores, designing games, and hosting competitions. Token holders, referred to as "Metamallers," can earn tokens through participation in these activities, thus fostering a dynamic ecosystem that blends retail and gaming experiences. The platform features diverse themes and interactive VR components, catering to a wide range of users, including crypto enthusiasts and gamers. MetaMall targets multiple geographical markets including North America, Europe, and Asia, making its services accessible to a global audience.MetaMall generates revenue through various streams associated with its virtual mall ecosystem. Transactions occur as users engage in activities such as selling, leasing, and staking virtual assets, as well as participating in games and competitions. The revenue model is structured around transactional fees applied to these activities, enabling the company to capitalize on the vibrant marketplace it has created. Additionally, MetaMall may explore partnerships with brands and retailers looking to establish a presence in the metaverse, creating opportunities for B2B collaborations. The pricing structure likely includes fees associated with virtual real estate transactions and participation in events, although specific pricing plans are not publicly detailed.Following the Seed funding round that raised USD 4.6 mn in December 2021, Edge Trend Limited plans to scale up its technology and marketing teams. The funding will be utilized to collaborate with tech platforms and designers to enhance its metaverse experience for retail and gaming. The company intends to focus on expanding its product offerings and entering new markets, including further penetration into North America, Europe, and Asia, as they continue to develop their VR ecosystem.

## Funding rounds

- Seed, Dec 20, 2021, $4.6M — HVS Brokerage & Advisory, Bullperks (BVI) Corp, 316VC, MaRS VC Syndicate, WLI Capital, CCK Ventures

## Investors

- HVS Brokerage & Advisory — Seed
- Bullperks (BVI) Corp — Seed
- 316VC (https://capitalatlas.ai/funds/316vc) — Seed
- MaRS VC Syndicate (https://capitalatlas.ai/funds/mars-vc-syndicate) — Seed
- WLI Capital (https://capitalatlas.ai/funds/wli-capital) — Seed
- CCK Ventures (https://capitalatlas.ai/funds/cck-ventures) — Seed