# EcoMom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ecomom

- Industry: Food
- Headquarters: Santa Monica, US
- Website: www.ecomom.com
- Total disclosed funding: $6M
- Latest round: Series A (Dec 10, 2011)
- Investors on record: 10

## About

EcoMom is a company focused on providing eco-friendly parenting products designed to support sustainable living for families. Its offerings range from baby care essentials to household items, all prioritizing environmental responsibility.Founded in 2008 and headquartered in Santa Monica, US, EcoMom specializes in green parenting solutions. In April 2013, EcoMom was acquired by etailz, Inc., a move that marked a significant shift in its business strategy. The company has been involved in a total of 5 deals, with a notable funding round being the GROWTH round in which it raised USD 4.70 mn led by Blue Pacific Ventures. The total amount raised by EcoMom is USD 4.70 mn.EcoMom provides a diverse range of eco-friendly products targeted towards families, including organic baby care items and sustainable household products. These offerings cater to a global clientele, addressing the needs of environmentally conscious consumers in various regions.EcoMom operates primarily on a subscription service model, allowing clients ongoing access to its products. The company engages clients through annual contracts, with pricing plans designed for businesses of different sizes to ensure accessibility to its eco-friendly solutions.Looking ahead, EcoMom aims to introduce new product lines focusing on innovative, sustainable solutions for everyday family needs. The company is targeting expansion into markets in Europe and Asia by the end of 2024. The recent funding round will support these initiatives, particularly in product development and market entry strategies. Following its acquisition by etailz, Inc. in 2013, EcoMom plans to leverage its broader network for growth.

## Funding rounds

- Series A, Dec 10, 2011, $4M — Crosslink Capital, Cue Ball Capital, 500 Global, Hinge Capital, Rhodium, NALA Investments, Summit Series
- Angel, Dec 24, 2010, $0.9M — 500 Global, Hinge Capital, Embarcadero Ventures
- Angel, Sep 25, 2010, $1.1M — 500 Global, Kima Ventures, 3 Wise Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Angel, Series A
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Angel
- 3 Wise Ventures (https://capitalatlas.ai/funds/3-wise-ventures) — Angel
- Hinge Capital (https://capitalatlas.ai/funds/hinge-capital) — Angel, Series A
- Embarcadero Ventures (https://capitalatlas.ai/funds/embarcadero-ventures) — Angel
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series A
- Cue Ball Capital (https://capitalatlas.ai/funds/cue-ball-capital) — Series A
- Rhodium (https://capitalatlas.ai/funds/rhodium) — Series A
- NALA Investments — Series A
- Summit Series — Series A