# Ecologic Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ecologic-brands

- Industry: Materials
- Headquarters: Manteca, US
- Website: www.ecologicbrands.com
- Total disclosed funding: $15M
- Latest round: Series B (Apr 30, 2020)
- Investors on record: 5

## About

Ecologic Brands, Inc. is a packaging solutions company specializing in sustainable products, notably the hybrid paper bottle, which significantly reduces plastic use while catering to various consumer needs.Ecologic Brands, Inc. was founded in 2008 in Manteca, US, focusing on innovative packaging solutions. The company was acquired by Jabil, Inc. in January 2021. Julie Corbett serves as both the founder and CEO, bringing her extensive experience in sustainable practices to the company. Since inception, Ecologic has completed five deals, with the latest funding round being a Series B, raising USD 8.00 mn from AIIM Partners, which sums up the total amount raised to USD 8.00 mn.Ecologic, powered by Jabil, specializes in innovative packaging solutions, primarily focusing on their flagship product, the hybrid paper bottle. This product combines a shell and liner made from recycled materials, achieving a significant reduction in plastic usage, estimated at up to 70%. The hybrid paper bottle is designed for both liquid and dry products, catering to a diverse client base that includes brand owners and retailers looking for sustainable packaging alternatives. The company offers both standard and customizable options, providing services from concept development to prototyping and manufacturing. Ecologic’s products are predominantly marketed within the United States, particularly appealing to environmentally conscious consumers and businesses aiming to enhance their sustainability practices.Ecologic generates revenue through B2B transactions primarily involving partnerships with retailers and brand owners who require sustainable packaging solutions. The transaction structure typically involves direct sales of their eco.bottles, alongside custom packaging projects tailored to specific client needs. Clients may order samples of existing stock bottles, and the company engages in ongoing collaborations with brand partners to develop tailored solutions. Revenue is influenced by the adoption of their hybrid paper bottles in various retail environments, where the packaging's eco-friendly attributes contribute to increased distribution and sales growth for their clients. The company’s business model emphasizes the integration of sustainability into product design, enhancing its value proposition in the marketplace.Ecologic is focused on launching new products and expanding its market presence. The company plans to introduce enhanced versions of its hybrid paper bottle while targeting expansion into additional markets across North America and Europe by late 2023. The recent funding of USD 8.00 mn will support these initiatives, particularly in product development and market outreach strategies to increase adoption of their sustainable packaging solutions.

## Funding rounds

- Series B, Apr 30, 2020, $8M — AIIM Partners
- Series C, Apr 30, 2014, $7M — Catamount Ventures, Kruger Inc. Master Trust Pension Plan, DBL Partners, Black Bear Partners

## Investors

- Catamount Ventures (https://capitalatlas.ai/funds/catamount-ventures) — Series C
- Kruger Inc. Master Trust Pension Plan — Series C
- DBL Partners (https://capitalatlas.ai/funds/dbl-partners) — Series C
- Black Bear Partners (https://capitalatlas.ai/funds/black-bear-partners) — Series C
- AIIM Partners (https://capitalatlas.ai/funds/aiim-partners) — Series B