# Eccentric Engine Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eccentric-engine-private

- Industry: Software
- Headquarters: Mumbai, India
- Website: www.weareeccentric.com/
- Total disclosed funding: $4.3M
- Latest round: Seed (Jan 30, 2025)
- Investors on record: 2

## About

Based in Mumbai, India, and founded in 2012 by co-founders Gaurav Rane (CTO) and Varun Shah (CEO), Eccentric Engine Private Limited operates as a provider of XR solutions, delivering 3D visualization technology to automotive OEMs and dealerships, enhancing their sales process and customer engagement. In January 2025, Eccentric Engine Private Limited raised USD 5 million in pre-series A funding co-led by Exfinity Venture Partners and Arkam Ventures.

Eccentric specializes in 3D visualization and extended reality (XR) solutions for the automotive industry. Their core offerings include an omnichannel platform that improves sales interactions by providing immersive experiences for OEMs and dealerships. This platform enables users to engage with vehicle features in a three-dimensional format, replacing traditional methods with conversational interfaces. It aims to simplify the buyer’s journey, improve lead-to-booking conversion rates, and generate prospects through AI-powered sales pitches. The company’s technology is used by automotive brands like Tata Motors and Stellantis, with significant market presence in India and plans for expansion into North America and Europe.

Eccentric generates revenue through partnerships with OEMs and dealerships, providing XR and 3D visualization solutions via a subscription or licensing model. This model allows for scalable revenue growth as clients adopt Eccentric’s technology in their sales processes. Flagship services include AI-powered sales pitch generation and immersive retail experiences that support accessory sales and vehicle customization.

## Funding rounds

- Seed, Jan 30, 2025, $4.3M — Exfinity Venture Partners, Arkam Ventures

## Investors

- Exfinity Venture Partners (https://capitalatlas.ai/funds/exfinity-venture-partners) — Seed
- Arkam Ventures (https://capitalatlas.ai/funds/arkam-ventures) — Seed