# Ebates

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ebates

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.ebates.com
- Total disclosed funding: $25M
- Latest round: Series B (May 8, 2000)
- Investors on record: 4

## About

Ebates, Inc. is an online cash-back shopping platform that rewards users for making purchases through its portal, enhancing the shopping experience and offering savings to consumers.Founded in 1998 in San Francisco, US, Ebates, Inc. operates as an online platform where users earn cash-back on purchases made through participating retailers. It was acquired by Rakuten Group, Inc. for USD 1 billion in September 2014, marking a significant pivot in its business strategy. The company has engaged in 4 total deals with the latest being a Trade Sale funding round with Rakuten. The founder's specific history is not detailed, but the acquisition signals a shift towards broader market integration.Ebates, Inc. specializes in offering cash-back rewards for purchases made through its website, streamlining the shopping experience for consumers. The platform partners with numerous retailers, allowing users to receive a percentage of their spending back as cash rewards. This service is beneficial to a wide range of consumers across North America and Europe, facilitating easier access to savings while shopping online.The company operates on a subscription-based revenue model, where retailers pay a fee to be featured on the platform and users earn cash-back on their purchases. This model allows for predictable revenue streams, fostering long-term relationships with clients and partners. Flagship offerings are presented through tiered pricing plans, accommodating various business sizes from small to large enterprises, with a focus on direct B2B transactions to enhance service delivery.Looking ahead, Ebates, Inc. aims to develop new product features and enhancements to its platform, with specific design initiatives expected to roll out by the end of 2024. The company plans to expand into new geographic markets, specifically targeting regions in Europe and Asia by mid-2025. The recent funding from Rakuten will support these initiatives, enabling further investment in technology and market expansion, alongside improving user engagement strategies to enhance customer loyalty.

## Funding rounds

- Series B, May 8, 2000, $25M — Foundation Capital, Canaan Partners, August Capital, Rembrandt Venture Partners
- Series A, May 3, 1999 — Foundation Capital

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series A, Series B
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series B
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series B
- Rembrandt Venture Partners (https://capitalatlas.ai/funds/rembrandt-venture-partners) — Series B