# Eating Well

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eating-well

- Industry: Media
- Headquarters: Shelburne, US
- Website: www.eatingwell.com
- Total disclosed funding: $3.6M
- Latest round: Series A (May 9, 2009)
- Investors on record: 5

## About

Eating Well, Inc. is a health-focused company that provides a range of nutritious recipes, meal plans, and expert advice, aimed at promoting better eating habits among consumers.Eating Well, Inc. was founded in 1990 in Shelburne, US, and specializes in nutrition and healthy eating resources. The company was acquired by Meredith Corporation in June 2011. The founder's history is not publicly available, and there are no known subsidiaries. The company has completed 4 deals, with the most recent being a Series A funding round in which it raised USD 0.75 mn, led by FreshTracks Capital, bringing the total amount raised to USD 0.75 mn.EatingWell offers a comprehensive suite of products and services centered around food and nutrition. Its core offerings include a vast collection of healthy recipes, meal plans, and expert articles that are both science-backed and tested in their own kitchens. The company empowers individuals to adopt healthier eating habits through accessible and nutritious meal solutions, catering to various dietary needs such as gluten-free, vegetarian, and high-protein diets. EatingWell serves a diverse customer base that includes health-conscious consumers, families looking for nutritious meal options, and individuals with specific dietary restrictions. The company distributes its products primarily through its website, catering to markets across the United States, Canada, and other international regions where healthy eating trends are gaining traction.EatingWell generates revenue primarily through subscription services and advertising partnerships. The company offers a subscription-based model that allows users to access premium content, including exclusive recipes and tailored meal plans. In addition, partnerships with grocery retailers and health-focused brands facilitate product placements and promotions on their platform. Transactions typically occur on a direct-to-consumer basis, with users subscribing for a monthly or annual fee to access curated content that aligns with their health goals. EatingWell’s flagship offerings, such as personalized meal plans and themed recipe collections, create a loyal customer base that engages with ongoing content, driving consistent revenue through subscription renewals and advertising engagements.EatingWell plans to leverage its recent funding from the Series A round to enhance its online offerings and expand its reach into new consumer markets. The company is developing additional digital products that will launch in the next year, focusing on personalized nutrition and meal planning tools. Additionally, there are plans for geographic expansion into the European market by 2025, aiming to cater to the rising demand for health-oriented dietary solutions. The latest funding will support the development of these innovations and marketing strategies to penetrate new markets.

## Funding rounds

- Series A, May 9, 2009, $0.8M — Village Ventures, BlueHub Capital, FreshTracks Capital, EW Partners, LLC.
- Series C, Mar 13, 2006, $2.9M — Village Ventures, FreshTracks Capital
- Seed, Feb 1, 2002 — FreshTracks Capital, Village Ventures, Boston Community Capital

## Investors

- FreshTracks Capital (https://capitalatlas.ai/funds/freshtracks-capital) — Seed, Series C, Series A
- Village Ventures (https://capitalatlas.ai/funds/village-ventures) — Seed, Series C, Series A
- Boston Community Capital — Seed
- BlueHub Capital (https://capitalatlas.ai/funds/bluehub-capital) — Series A
- EW Partners, LLC. — Series A