# Eat the Company Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eat-the-company-co

- Industry: Internet
- Headquarters: Jeju, South Korea
- Website: http://www.mammarecipe.com
- Latest round: Seed (Apr 12, 2019)
- Investors on record: 1

## About

Eat the Company Co., Ltd. is a South Korean food enterprise focused on offering a variety of ready-to-eat meals and traditional dishes designed for convenience and quality, catering to busy consumers.Founded in 2016 in Jeju, South Korea, Eat the Company Co., Ltd. specializes in ready-to-eat meals and traditional food products. The company does not have any reported subsidiaries or recent pivots in its business strategy. The founder's history is not disclosed, and it has completed a total of 2 deals, with the most recent deal occurring on February 15, 2021, when the company raised an undisclosed amount of venture funding from New Paradigm Investment.Eat the Company specializes in delivering a range of curated food products designed for various consumer needs, focusing on convenience, quality, and enjoyment. Their core offerings include ready-to-eat meals such as the “Cup Cook Everyday” and traditional dishes like “Namul Soft Rice” and “Momma Recipe Snacks.” These products cater primarily to busy individuals and families seeking quick yet nutritious meal options. The company aims to enhance the food experience by providing convenient solutions that save time while ensuring taste and quality. Target markets for these products include South Korea and potentially other Asian regions, emphasizing a growing customer base that appreciates the fusion of ease and authenticity in food consumption.The revenue structure of Eat the Company is built on direct-to-consumer transactions, primarily through online sales channels. Customers can purchase individual products directly from the company’s website, facilitating an efficient shopping experience. Each transaction typically occurs through a seamless checkout process, where customers select their desired items, complete payment, and receive their orders at home. The company’s flagship products, such as “Cup Cook Everyday” and “Namul Soft Rice,” contribute significantly to overall sales due to their popularity. By focusing on high-quality food offerings and a streamlined purchasing experience, Eat the Company effectively meets consumer demand while fostering brand loyalty within its market segment.Eat the Company plans to introduce new products designed for various dietary needs, with specific launches expected in the upcoming year. The company is targeting expansion into other Asian markets, aiming to establish a presence in key regions by 2023. The recent venture funding raised in February 2021 will be utilized to support these product development and market expansion initiatives.

## Funding rounds

- Seed, Apr 12, 2019 — Y&ARCHER

## Investors

- Y&ARCHER (https://capitalatlas.ai/funds/y-archer) — Seed