# Eat Better Ventures Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eat-better-ventures-pvt

- Industry: Food
- Headquarters: Jaipur, India
- Website: www.gottaeatbetter.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Feb 12, 2022)
- Investors on record: 9

## About

Based in Jaipur, India, and founded in 2020 by its CEO, Shaurya Kanoria, and co-founders Mridula Kanoria and Vidushi Kajaria, Eat Better Ventures Pvt Ltd operates as a direct-to-consumer food brand that offers snacks for both corporate clients and individuals in the whole of India. In March 2022, Eat Better Ventures Pvt. Ltd. raised INR 55 million in seed funding co-led by new investors Java Capital and Mumbai Angels, with the participation of Capier Capital, Plan B Capital, and Shiprocket Ventures.

Eat Better Ventures Pvt. Ltd. offers hazelnut chocolate ladoos, seed mix, vanilla and cacao laddoos, peanut and chocolate laddoos, orange and cacao laddoos, assorted laddoo boxes, assorted snack boxes, and the better munch, consisting of a combination of almonds, dried dates, and coconuts. The company also offers customizable gift boxes such as garden boxes, rosewood boxes, cherry blossom boxes, wellness boxes, self-care boxes, and Rajasthani potlis.

The company generates revenue by offering its snacks and gift boxes through its online store starting at USD 1.64.

Eat Better Ventures Pvt. Ltd. plans to use the funding to expand production capacity, launch new products, and augment its marketing and distribution channels.

## Funding rounds

- Seed, Feb 12, 2022, $0.8M — Mumbai Angels, Black Swan Venture Capital, LVX, Appyhigh Technology LLP, Java Capital, Dominor Investment, Plan B Capital, Shiprocket Ventures, Capier Capital

## Investors

- Mumbai Angels (https://capitalatlas.ai/funds/mumbai-angels) — Seed
- Black Swan Venture Capital (https://capitalatlas.ai/funds/black-swan-venture-capital) — Seed
- LVX (https://capitalatlas.ai/funds/lvx) — Seed
- Appyhigh Technology LLP — Seed
- Java Capital (https://capitalatlas.ai/funds/java-capital) — Seed
- Dominor Investment (https://capitalatlas.ai/funds/dominor-investment) — Seed
- Plan B Capital — Seed
- Shiprocket Ventures — Seed
- Capier Capital — Seed