# EasyYa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easyya

- Industry: Software
- Headquarters: Guangzhou, China
- Website: www.easyya.com
- Total disclosed funding: $15M
- Latest round: Series A (Apr 21, 2021)
- Investors on record: 2

## About

Based in Guangzhou, China and established in 2020, eNet Innotech (Guangzhou) Limited, dba EasyYa, operates as an e-commerce service company that focuses on the operation of a cross-border e-commerce boutique supply chain platform. It is a member of Nanjing Yisen Venture Capital Partnership. Gongzhe Xu, the CEO of the company, is also the executive director of EasyShu Investment. The company has 3 patents and 1 software copyrights. It has a branch office in Ningbo. 

In January 2026, EasyYa closed a round of venture funding from Kunyu Venture Capital and Ningbo Hanyan Junrui Enterprise Management Partnership.

EasyYa is mainly engaged in the operation and management of cross-border e-commerce boutique supply chain platforms. It provides services in big data product selection, boutique procurement, supply chain account period and other sectors based on technologies such as big data analysis tools and customer real-time analysis software systems. The main products include cross-border product selection tools, Yiya Selection, B2B mall platform, Yiya Mall, and factory intelligent connection SaaS system, Yiya Youdan. The target customer group of the company are cross-border e-commerce sellers on platforms such as Amazon.

The company generates revenue by providing cross-border e-commerce boutique supply chain services.

## Funding rounds

- Series A, Apr 21, 2021, $15M — Shenzhen Capital Real Estate Fund
- Angel, Jul 9, 2020 — Yuexiu Industrial Investment Funds Management

## Investors

- Yuexiu Industrial Investment Funds Management (https://capitalatlas.ai/funds/yuexiu-industrial-investment-funds-management) — Angel
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series A