# EasyRewardz Software Services Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easyrewardz-software-services-private

- Industry: Software
- Headquarters: Gurgaon, India
- Website: www.easyrewardz.com
- Total disclosed funding: $6.7M
- Latest round: Series B (Mar 1, 2024)
- Investors on record: 4

## About

Based in India, EasyRewardz Software Services specializes in cloud-based solutions that enhance customer engagement through innovative CRM and loyalty programs tailored for various industries.Founded in 2011, EasyRewardz Software Services focuses on delivering software solutions that improve customer interactions across diverse sectors. The company is headquartered in Gurgaon, India. The leadership team includes founders Angad Singh, Sapan Kadakia, Soumya Chatterjee, and Tejas Kadakia, with Soumya Chatterjee currently serving as CEO. EasyRewardz has successfully secured USD 4.000 mn in a Series C funding round on November 25, 2024, led by Prachetas Capital and supported by 360 ONE, totaling USD 4.000 mn raised to date through 7 deals.EasyRewardz specializes in providing a comprehensive suite of cloud-based Customer Relationship Management (CRM) and loyalty solutions tailored for various industries, including retail, healthcare, and banking, financial services, and insurance (BFSI). Its core offerings encompass products designed to enhance customer engagement through omnichannel strategies, loyalty programs, marketing automation, and conversational commerce, which facilitates interactions via platforms like WhatsApp. These solutions aim to optimize customer experiences by enabling businesses to connect with customers at critical moments, thus driving repeat sales and improving overall brand loyalty. EasyRewardz serves a diverse clientele, including well-known brands such as Burger King and The Body Shop, focusing on markets across India, the Gulf Cooperation Council (GCC) countries, and parts of Africa.In 2023, EasyRewardz generated a revenue of USD 5.58 mn, while reporting an EBITDA of USD -2.15 mn. The company's revenue generation is structured primarily through subscription-based models that provide clients with access to various CRM and loyalty solutions. Clients, which range from major retailers to healthcare providers, typically engage with the platform on a contractual basis, securing services that may include tailored loyalty programs and marketing automation tailored to their specific needs. The pricing structure involves standard subscription fees, and clients may incur additional costs for premium features or add-ons, such as advanced analytics and conversational commerce tools. The company's revenue model is designed to foster long-term partnerships, with an emphasis on delivering measurable outcomes that enhance customer retention and satisfaction across their client base.In November 2024, EasyRewardz Software Services Private Limited raised USD 4.000 mn in Series C funding, led by new investor Prachetas Capital, with participation from returning investor 360 ONE. The company plans to utilize this funding to improve its market position and expand into new areas. Future growth strategies include the development of new products aimed at enhancing customer engagement and plans for expanding into additional markets, particularly in the GCC countries and parts of Africa, by the end of 2025.

## Funding rounds

- Series B, Mar 1, 2024, $2.8M — 360 ONE, Prachetas Capital
- Series B, May 7, 2022, $2.1M — 360 ONE, Netcore Cloud Pvt. Ltd.
- Series A, Sep 26, 2017, $1.8M — Trans Continental Venture Fund

## Investors

- Trans Continental Venture Fund (https://capitalatlas.ai/funds/trans-continental-venture-fund) — Series A
- 360 ONE (https://capitalatlas.ai/funds/360-one) — Series B
- Netcore Cloud Pvt. Ltd. — Series B
- Prachetas Capital (https://capitalatlas.ai/funds/prachetas-capital) — Series B