# EasyLife Financial Services Holding Group Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easylife-financial-services-holding-group-co

- Industry: Financial Services
- Headquarters: Beijing, China
- Total disclosed funding: $273M
- Latest round: Series B (Dec 30, 2016)
- Investors on record: 5

## About

Founded in 2011 in Beijing, China, EasyLife Financial Services Holding Group Co., Ltd. initially operated under the name Grand China YunTong Holdings Co., Ltd. Over the years, it has developed a broad suite of financial services, primarily focused on the tourism sector. The company has been featured on multiple unicorn enterprise lists, including those by ZGC, China, and Hurun Global from 2016 to 2020. In June 2025, it closed a round of venture funding from new investors Shandong New Kinetic Energy Fund and Yantai Financial Development Investment Group.

EasyLife Financial Services Holding Group Co., Ltd  provides a diverse portfolio of consumer finance services, including POS acquiring, gateway payment, foreign currency exchange, e-travel checks, tax refund services, car rental, lottery services, microloans, and installment loans. These services target both individual and enterprise clients across the tourism and retail sectors.

The company generates revenue through service fees on payment processing, foreign exchange margins, loan interest from consumer financing products, and commission from value-added travel services such as tax refunds and car rentals.

The company plans to expand its presence in the travel finance technology sector, enhance service integration, and improve user experience through new service scenarios and partnerships.

## Funding rounds

- Series B, Dec 30, 2016, $273M — H Capital, HNA Group, Pacific Securities, Rising Investments, Beijing Baijia Real Estate Group

## Investors

- H Capital (https://capitalatlas.ai/funds/h-capital) — Series B
- HNA Group — Series B
- Pacific Securities — Series B
- Rising Investments (https://capitalatlas.ai/funds/rising-investments) — Series B
- Beijing Baijia Real Estate Group — Series B