# easyGuide

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easyguide

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: http://www.easyguide.co.uk/
- Total disclosed funding: $1.4M
- Latest round: Seed (May 20, 2022)
- Investors on record: 2

## About

Based in London, UK, and founded in 2019 by its CEO Blake Anthony Reddy, E-Guides Discovery Limited trading as easyGuide, is part of the “easy” portfolio that includes easyJet and easyHotel. The easyGuide operates as an e-commerce booking site that enables tourists and locals to discover local areas and book tickets. In May 2022, E-Guides Discovery Limited, raised GBP 1 million in seed funding from new investor UKTV Ventures. As of July 2022, the company offers over 25,000 products globally.

E-Guides Discovery Limited offers a ticketing platform that uses customer profiles and geo-location data to figure out the events, attractions, activities, restaurants, tours, or theatre shows to suggest and enables them to book tickets directly as a bonus, the easy guide platform delivers special discounts. Its users can also opt for easyGuide’s itinerary planner service which is a series of recommendations with a potential route for exploring Paris.

The company plans to use the seed funding to launch its maiden TV advertising campaign across UKTV’s seven linear channels.

## Funding rounds

- Seed, May 20, 2022, $1.3M — UKTV Ventures
- Seed, Apr 5, 2019, $0.2M — SFC Capital

## Investors

- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed
- UKTV Ventures (https://capitalatlas.ai/funds/uktv-ventures) — Seed