# EasyCare

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easycare

- Industry: Business Support Services
- Headquarters: Norcross, US
- Website: www.easycare.com
- Total disclosed funding: $4M
- Latest round: Series B (Nov 24, 2010)
- Investors on record: 3

## About

EasyCare is a prominent marketer and administrator of vehicle service contracts, offering financial protection solutions for vehicle owners against repair costs and depreciation through various insurance products.Founded in 1984 and headquartered in Norcross, US, EasyCare specializes in providing vehicle service contracts and GAP insurance. The company has consistently operated under its core business strategy, catering primarily to auto and RV dealers across the United States. Finbarr O’Neill is the current CEO. In November 2010, EasyCare raised EUR 2.90 million in Series B funding from investors including A Plus Finance, Entrepreneur Invest, and Esfin Gestion, with the total amount raised being EUR 2.90 million.EasyCare Vehicle Service Contracts excels in marketing and administering Finance and Insurance (F&I) products. Its offerings include vehicle service contracts, Guaranteed Asset Protection (GAP) insurance, and specialized coverage plans for recreational vehicles (RVs) and rideshare services, designed to alleviate financial burdens for vehicle owners. The company serves a diverse clientele, including individual vehicle owners and over 12,000 auto and RV dealers nationwide, with a strong presence in Texas and Florida.EasyCare generates its revenue primarily through B2B transactions with auto and RV dealers who purchase service contracts for their customers. The company has reported over EUR 3.7 billion in claims paid to date, emphasizing the scale of its operations and the trust in its products. Flagship offerings like the EasyCare service contracts and the MotorTrend recommended Best Buy suite are marketed at competitive prices, catering to various consumer needs.The company is focused on strategic expansion and product development. Plans are underway for the launch of new service products targeting emerging markets in the next fiscal year. The recent funding of EUR 2.90 million raised in November 2010 will support these growth initiatives, enhancing product offerings and facilitating entry into new geographic regions.

## Funding rounds

- Series B, Nov 24, 2010, $4M — Entrepreneur Invest, A Plus Finance, Esfin Gestion

## Investors

- Entrepreneur Invest (https://capitalatlas.ai/funds/entrepreneur-invest) — Series B
- A Plus Finance (https://capitalatlas.ai/funds/a-plus-finance) — Series B
- Esfin Gestion (https://capitalatlas.ai/funds/esfin-gestion) — Series B