# Easy Rong

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easy-rong

- Industry: Business Support Services
- Headquarters: Shanghai, China
- Website: www.xinlonghang.cn
- Latest round: Series A (Mar 30, 2016)
- Investors on record: 3

## About

Established in 2011 and based in Shanghai, China, Easy Rong operates as a SME financing service provider dedicated to providing technology finance and technology investment services. It cooperates with Shanghai Chengtou, Sina, and Goldstone. In July 2017, Easy Rong was listed on the New Third Board. In July 2017, the company raised CNY 13.39 million in venture funding from new investors Huaxi Securities, Kaiyuan Securities, TFTR Investment and an individual investor.

The company mainly provides SME financing services. It provides users with equity financing, debt financing and other services. Its products include Yirongbang, Yirongfu, Yirongdai, Yirong Incubation, Yirong Data, and Yirong Cloud. Easy Rong also provides technology finance and technology investment services.

The company generates revenue by providing SME financing services, technology finance, and technology investment services.

## Funding rounds

- Series A, Mar 30, 2016 — Fosun International, Orient Securities Capital, Guotai Haitong

## Investors

- Fosun International (https://capitalatlas.ai/funds/fosun-international) — Series A
- Orient Securities Capital — Series A
- Guotai Haitong — Series A