# Easy Good

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easy-good

- Industry: Retail
- Headquarters: Xinxiang, China
- Website: www.yicangyoupin.com
- Total disclosed funding: $16M
- Latest round: Series B (Dec 20, 2021)
- Investors on record: 3

## About

Based in Xinxiang, and established in 2016, China, Easy Good is a clothes sellers that focuses on brands discount stores in tier three, tier four cities and rural cites, in China. The company has many luxury brands free combination rights, pricing rights, and distribution rights jointly authorized by European Fashion Design Center, French Fashion Association, Italian National Fashion Association (CNMI), American Fashion Designers Association (CFDA), and Outlets (Beijing) Business Management Co., Ltd. The company has 30 acres warehouse in Henan, and shipped annually 400 million pieces. 

The company sells clothes, including its own brands, domestic famous clothing brands, sports brands, shoe leather goods brands, and children clothes. The company adopts the business model of online and offline sales. The company has own brands specialty stores, franchise brands collection discount stores, brands collection stores, etc.

The company plans to build the channel system of the luxury discount store named of OLMINI, and expect to open more than 2,000 luxury discount stores in 2022.

## Funding rounds

- Series B, Dec 20, 2021, $16M — Qianhai Ark Capital, Zhongyuan Lianchuang Fund
- Series A, Dec 3, 2020 — Qianhai Ark Capital
- Series A, Jun 15, 2019 — IDG Capital

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A
- Qianhai Ark Capital (https://capitalatlas.ai/funds/qianhai-ark-capital) — Series A, Series B
- Zhongyuan Lianchuang Fund (https://capitalatlas.ai/funds/zhongyuan-lianchuang-fund) — Series B