# Eastnine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eastnine

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: www.eastnine.fit
- Total disclosed funding: $2.6M
- Latest round: Seed (Jul 16, 2018)
- Investors on record: 3

## About

Eastnine is a fitness technology company that offers personalized fitness programs and digital coaching through its mobile application, designed to enhance health and wellness engagement.Founded in 2018 and headquartered in London, UK, Eastnine focuses on innovative fitness solutions. The company has not undergone significant pivots or changes in business operations. Jason Goodman is the CEO and founder, who has prior experience in founding other ventures. In July 2018, Eastnine raised GBP 2.00 million in Seed funding, bringing the total amount raised to GBP 2.00 million and valuing the company at GBP 6.38 million post-money. The investors included LocalGlobe, Cherry Ventures, and Atomico, making it the sole investment target with one deal to date.Eastnine.fit specializes in delivering innovative fitness solutions that align with contemporary health and wellness trends. The company’s core offerings include a range of personalized fitness programs, digital coaching, and an intuitive mobile application designed to enhance user engagement and accountability. These services aim to address the growing demand for flexible fitness options that cater to diverse lifestyles and fitness levels, empowering individuals to achieve their health goals effectively. The end users of these products include fitness enthusiasts, busy professionals, and individuals seeking to improve their overall well-being. Eastnine.fit primarily serves markets in North America and Western Europe, where the adoption of digital fitness solutions continues to expand.The revenue model of Eastnine.fit is structured around a subscription-based service, allowing clients to access personalized fitness programs and coaching through a monthly or annual fee. This transactional framework facilitates a direct-to-consumer approach, enabling the company to establish a recurring revenue stream while nurturing long-term relationships with its user base. Flagship products within their service suite include premium training programs and exclusive content available through their mobile application, which provide added value to subscribers. Pricing plans are designed to accommodate various customer segments, promoting inclusivity by offering tiered membership levels that cater to different needs and budgets. This approach enhances customer retention and fosters community engagement, contributing to a sustainable revenue generation model.Eastnine plans to launch new features in its mobile application to enhance user interaction and promote community engagement by the end of 2023. The company is also targeting expansion into additional markets in Asia and Southern Europe within the next two years. The recent Seed funding of GBP 2.00 million will be utilized to support the development of these new products and facilitate market entry strategies, ensuring that the company can effectively meet the evolving needs of its user base.

## Funding rounds

- Seed, Jul 16, 2018, $2.6M — Atomico, Cherry Ventures, LocalGlobe

## Investors

- Atomico (https://capitalatlas.ai/funds/atomico) — Seed
- Cherry Ventures (https://capitalatlas.ai/funds/cherry-ventures) — Seed
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed