# Eastern Edition Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eastern-edition-co

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.eastern-edition.com/
- Total disclosed funding: $2.5M
- Latest round: Series A (Feb 10, 2025)
- Investors on record: 4

## About

Eastern Edition Co., Ltd. is a South Korean company specializing in bespoke furniture consulting, blending natural materials with traditional Korean design to create functional and aesthetically pleasing environments.Founded in 2022 in Seoul, South Korea, Eastern Edition Co., Ltd. focuses on providing customized furniture consulting services. In February 2025, the company raised KRW 3.6 billion in Series A funding, marking its first major investment round. The firm was established to cater specifically to the high-end furniture market, and detailed information about the founder's history is not available at this time. Eastern Edition operates from its headquarters in Seoul.Eastern Edition specializes in custom furniture consulting services tailored to a variety of spaces, including residential homes, galleries, hotels, offices, and restaurants. The company emphasizes a harmonious blend of natural materials and traditional Korean aesthetics, resulting in contemporary designs that reflect its commitment to cultural values and modern functionality. Eastern Edition engages in close communication with clients to understand their specific needs, ensuring that each project is customized to their requirements. The company oversees the entire production and delivery process to maintain high-quality standards. Their products and services are primarily marketed within the South Korean interior design sector, catering to discerning individuals and businesses seeking unique and stylish solutions.The revenue model for Eastern Edition is primarily based on direct-to-consumer transactions and business-to-business relationships. Clients typically engage with the company for bespoke furniture solutions, which involve a detailed consultative process leading to tailored product offerings. Payments are structured per project, encompassing the design, manufacturing, and delivery of the final products. Eastern Edition’s flagship offerings include signature collections that embody their distinctive design philosophy. The firm builds lasting relationships with clients, leading to repeat business as well as referrals, further solidifying its market position within the competitive landscape of high-end furniture design in South Korea.Eastern Edition Co., Ltd. plans to leverage its recent funding to expand its product range and enhance market outreach. The company is designing several new furniture collections aimed at both residential and commercial sectors, with releases expected throughout 2025. Additionally, Eastern Edition is targeting expansion into international markets, particularly in North America and Europe, by 2026. The KRW 3.6 billion raised in Series A funding will be crucial in supporting these initiatives, enabling the company to invest in product development and international marketing efforts.

## Funding rounds

- Series A, Feb 10, 2025, $2.5M — Korea Investment Partners, BonAngels Venture Partners, Schmidt, BM Ventures

## Investors

- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series A
- BonAngels Venture Partners (https://capitalatlas.ai/funds/bonangels-venture-partners) — Series A
- Schmidt (https://capitalatlas.ai/funds/schmidt) — Series A
- BM Ventures (https://capitalatlas.ai/funds/bm-ventures) — Series A