# EASTEND

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eastend

- Industry: Consumer Products
- Headquarters: South Korea
- Website: www.eastend.co.kr
- Total disclosed funding: $4.7M
- Latest round: Series B (Jun 1, 2023)
- Investors on record: 4

## About

Founded in 2016 and based in Seoul, South Korea, EASTEND operates as a fast fashion company that manufactures and imports clothing for sale online. In June 2023, EASTEND raised KRW 5 billion in series B funding from new investors BNK Venture Capital and Woori Capital, with participation from returning investor Capstone Partners. The firm’s brands include CTBRZ, ATD, Rozley, Eastend, Humer, etc. As of March 2023, the company is being led by its CEO, Dongjin Kim. The company runs an online store where it creates and markets trendy apparel and accessories in collaboration with different brands. By manufacturing apparel in response to customer demands, the company reduces unnecessary production and waste. The business uses a real-time dashboard to track marketing and customer data from various channels and execute orders automatically.

## Funding rounds

- Series B, Jun 1, 2023, $3.8M — Woori Bank, Capstone Partners, BNK Venture Capital
- Series A, Mar 31, 2021, $0.9M — Daesung Private Equity

## Investors

- Daesung Private Equity (https://capitalatlas.ai/funds/daesung-private-equity) — Series A
- Woori Bank — Series B
- Capstone Partners (https://capitalatlas.ai/funds/capstone-partners) — Series B
- BNK Venture Capital (https://capitalatlas.ai/funds/bnk-venture-capital) — Series B