# Easol Trading

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/easol-trading

- Industry: Internet
- Headquarters: London, UK
- Website: www.easol.com
- Total disclosed funding: $30M
- Latest round: Series A (Dec 8, 2021)
- Investors on record: 6

## About

Based in London, UK, and founded in 2014, Easol Trading Limited is an experience commerce platform that empowers experience businesses to drive more direct sales, retain more money, and own their data. Ben Simpson is the current CEO of the company. In February 2021, Easol Trading Limited raised USD 4.5 million in seed funding led by new investors Notion Capital, with participation from other new investors Foundation Capital, Slow Ventures, and Y Combinator.

Easol is an e-commerce SaaS platform that helps and supports creators across all experiences sectors such as festivals, wellness retreats, food and drink, and sports/ adventure packages by giving them complete control over their businesses, allowing creators to drive more direct sales, retain more revenue, own their data, and run their businesses on their terms.
 
The company generates revenue by pricing the platform packages available for its users. The packages include Easol start, Easol stride, Easol plus, and Easol Pro each are available for being billed monthly or annually according to the user’s needs.
 
The company has plans to accelerate the development of the platform software, double down on their 2021 go-to-market strategy with a new brand identity, and onboard new hires.

## Funding rounds

- Series A, Dec 8, 2021, $25M — Foundation Capital, Tiger Global Management, Notion Capital, Y Combinator, FMZ Ventures
- Seed, Mar 4, 2021, $4.5M — Foundation Capital, Notion Capital, Y Combinator, Slow

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed, Series A
- Notion Capital (https://capitalatlas.ai/funds/notion-capital) — Seed, Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A
- FMZ Ventures (https://capitalatlas.ai/funds/fmz-ventures) — Series A