# Earth Rhythm Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/earth-rhythm-private

- Industry: Consumer Products
- Headquarters: India
- Website: www.earthrhythm.com
- Total disclosed funding: $9.1M
- Latest round: Series A (Apr 29, 2022)
- Investors on record: 2

## About

Based in Gurgaon, India, and founded in 2020 by CEO Harini Sivakumar, COO Sivakumar Varadarajan, Earth Rhythm Private Limited, a.k.a. Earth Rhythm operates as a manufacturer and distributor of clinically efficient and technology-driven skincare and haircare products in the US, Germany, Bhutan, and Nepal. In April 2022, Earth Rhythm Private Limited raised USD 8 million in a Series A funding led by Nykaa E-Retail Private Limited and Anicut Capital.

The company’s product line includes a facial cleanser, cleansing balms, cleansing buff, face mist/toner, face masque, face serum, facial cleanser, cleansing balms, cleansing buff, face mist/toner, face masque, face serum, body yogurt, body soaps, buttercream soap, body deodorants, lip/eye, and zero waste tools, such as reusable makeup remover/cleansing pads, reusable makeup remover/cleansing pads, comb and more.

Earth Rhythm generates revenue from the sale of its products through its e-commerce platform as well as other e-commerce websites, such as websites such as Amazon, Myntra, and more.

The company plans to use its proceeds from April 2022 funding for brand growth as a leader in the clean beauty platform.

## Funding rounds

- Series A, Apr 29, 2022, $7.8M — Nykaa E-Retail Private Limited, Anicut Capital
- Seed, Jun 15, 2021, $1.3M — Anicut Capital

## Investors

- Anicut Capital (https://capitalatlas.ai/funds/anicut-capital) — Seed, Series A
- Nykaa E-Retail Private Limited — Series A