# e.fundamentals (Inc)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/e-fundamentals-inc

- Industry: Software
- Headquarters: London, UK
- Website: www.efundamentals.com
- Total disclosed funding: $9.8M
- Latest round: Series B (Oct 4, 2019)
- Investors on record: 3

## About

e.fundamentals specializes in digital shelf analytics solutions, enabling consumer packaged goods brands to enhance their eCommerce performance through detailed insights and data-driven strategies.Founded in 2014, e.fundamentals (Inc) Ltd is based in London, UK, and focuses on providing analytics solutions for consumer packaged goods brands. The company has successfully raised funds through 3 deals, with its most recent funding round, Series B, occurring on July 19, 2022, where it raised GBP 5.360 mn led by Maven VCT alongside Downing Ventures and Scottish Enterprise. The company’s current valuation is GBP 14.458 mn.e.fundamentals offers a suite of digital shelf analytics solutions that empower consumer packaged goods (CPG) brands to monitor, analyze, and optimize their eCommerce performance. Their core offerings include an AI-driven catalog that integrates data from over 700 retailer websites and mobile apps globally, providing a comprehensive view of product availability, bundling, pricing, and inventory gaps down to the store level. The platform features a client-facing data integrity dashboard, ensuring quality digital shelf data. Primary users include CPG brands aiming to enhance online sales across various retail environments, such as DoorDash and Instacart, with a client base spanning more than 45 countries.e.fundamentals generates revenue through subscription services, allowing clients access to its digital shelf analytics platform on a recurring basis. Clients, primarily B2B CPG brands, utilize the platform for automated insights and benchmarking metrics that enhance performance across multiple retailers. Revenue is derived as brands leverage the platform for actionable insights, optimizing promotional spending and stock management strategies to improve sales conversions. Through structured transactions, e.fundamentals fosters partnerships with clients, ensuring ongoing support and guidance to enhance their eCommerce capabilities.Following its acquisition by CommerceIQ, Inc. in July 2022, e.fundamentals intends to merge operations which may lead to the development of new products aimed at enhancing its analytics offerings. The company plans to leverage the recent GBP 5.360 mn funding to support product development and expansion into additional markets. Specific regions targeted for growth may include North America and continental Europe, although timelines for these expansions have yet to be detailed.

## Funding rounds

- Series B, Oct 4, 2019, $6.6M — Downing, Scottish Enterprise, Maven VCT
- Series A, Dec 22, 2017, $3.3M — Downing

## Investors

- Downing (https://capitalatlas.ai/funds/downing) — Series A, Series B
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Series B
- Maven VCT — Series B