# e-Bate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/e-bate

- Industry: Software
- Headquarters: UK
- Website: www.e-bate.io
- Total disclosed funding: $2.8M
- Latest round: Seed (Dec 22, 2021)
- Investors on record: 2

## About

e-Bate Limited specializes in B2B rebate management software that enhances revenue growth through intelligent automation, catering to a variety of industries including consumer goods and pharmaceuticals.Founded in 2018 and headquartered in Leicestershire, UK, e-Bate Limited offers software solutions aimed at simplifying rebate management. The company has completed three significant deals, with the most recent funding round occurring on December 22, 2021. This Seed round raised GBP 2.05 million, led by Mercia Fund Management alongside Foresight Group Holdings. The company is steered by CEO John Osullivan, who has a background in launching technology-focused enterprises.e-Bate's flagship product focuses on B2B rebate management, allowing manufacturers, distributors, and retailers to efficiently handle complex rebate agreements. The software features automated contract management, real-time analytics, and seamless finance system integration, which aids clients in managing promotional income and enhances operational efficiency while providing actionable insights.The company generates revenue through a subscription model for its rebate management platform, offering various service tiers that cater to businesses' specific needs. Clients benefit from features like automated claims processing and dedicated support teams, which facilitate significant operational efficiencies and revenue protection as part of their tailored solutions.Following the Seed funding round in December 2021, e-Bate Limited plans to utilize the GBP 2.05 million raised to expand its sales team and accelerate product development. This strategy aims to enhance its existing software offerings while targeting entry into new geographic markets by the end of 2023, thereby broadening its client base and increasing market penetration.

## Funding rounds

- Seed, Dec 22, 2021, $2.8M — Foresight Group, Mercia Fund Management

## Investors

- Foresight Group (https://capitalatlas.ai/funds/foresight-group) — Seed
- Mercia Fund Management — Seed