# Dynamic Yield

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dynamic-yield

- Industry: Software
- Headquarters: New York, US
- Website: www.dynamicyield.com
- Total disclosed funding: $83M
- Latest round: Series D (Nov 2, 2018)
- Investors on record: 18

## About

Dynamic Yield, Inc. is a technology company providing a sophisticated platform for personalized customer experiences across digital channels, leveraging artificial intelligence to enhance engagement and loyalty for businesses in various industries.Dynamic Yield, Inc. was founded in 2011 and is headquartered in New York, US. The company specializes in creating personalized experiences for users through its advanced technology platform. It was acquired by Mastercard Incorporated in December 2021 from McDonald's Corporation for USD 300.00 mn, which will help Mastercard in delivering more trusted customer experiences. The company was co-founded by Liad Agmon and Omri Mendellevich, with Liad Agmon currently serving as CEO. Since its inception, Dynamic Yield has completed 7 deals with its most recent deal occurring in December 2021.Dynamic Yield by Mastercard offers the Experience OS, a versatile platform that delivers personalized customer experiences across digital channels. It utilizes artificial intelligence to match content, products, and offers to individual preferences, enhancing engagement through features like audience segmentation, content targeting, journey orchestration, and performance optimization. The platform serves a diverse range of clients in eCommerce, financial services, media, and travel, focusing on markets in North America, Europe, and Asia. Dynamic Yield integrates with existing technology stacks, catering to both B2B and B2C needs.Dynamic Yield generates revenue primarily through subscription services, where clients access the Experience OS for its personalization capabilities. Under structured partnership agreements, clients, including prominent brands in eCommerce and media, subscribe to various service tiers tailored to their business requirements. The pricing details for these subscription plans are not publicly disclosed but reflect the comprehensive services offered, enabling clients to enhance customer engagement and optimize revenue outcomes through advanced AI-driven personalization and robust analytics tools.Looking ahead, Dynamic Yield plans to leverage its recent acquisition by Mastercard to enhance its product offerings and expand into new markets. The acquisition, finalized on December 21, 2021, will facilitate the development of new initiatives aimed at improving customer experiences across various channels. Dynamic Yield intends to utilize the resources and expertise from Mastercard to drive growth in emerging markets, particularly focusing on expanding its footprint in Asia and Europe in the near future.

## Funding rounds

- Series D, Nov 2, 2018, $38M — DTCP, Bessemer Venture Partners, Viola Group, Marker, La Maison Bleue SAS, Naver, R136, ClalTech, Union Tech Ventures
- Series C, Jul 20, 2017, $9M — DTCP, La Maison Bleue SAS, Lanta Digital Ventures, Emerge Ventures, Cerca Partners
- Series C, Dec 20, 2016, $22M — Vertex Ventures Israel, Bessemer Venture Partners, Baidu, Inc., Innovation Endeavors, Marker, Global Founders Capital, ClalTech
- Series B, May 1, 2014, $12M — Bessemer Venture Partners, The New York Times Company Regional Media Group, ProSiebenSat.1 Media SE, Innovation Endeavors, Marker
- Series A, Apr 10, 2013, $2M — Bessemer Venture Partners, The New York Times Company Regional Media Group, Innovation Endeavors

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A, Series B, Series C, Series D
- The New York Times Company Regional Media Group — Series A, Series B
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series A, Series B, Series C
- ProSiebenSat.1 Media SE — Series B
- Marker (https://capitalatlas.ai/funds/marker) — Series B, Series C, Series D
- Vertex Ventures Israel (https://capitalatlas.ai/funds/vertex-ventures-israel) — Series C
- Baidu, Inc. — Series C
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series C
- ClalTech (https://capitalatlas.ai/funds/claltech) — Series C, Series D
- DTCP — Series C, Series D
- La Maison Bleue SAS — Series C, Series D
- Lanta Digital Ventures (https://capitalatlas.ai/funds/lanta-digital-ventures) — Series C
- Emerge Ventures (https://capitalatlas.ai/funds/emerge-ventures) — Series C
- Cerca Partners (https://capitalatlas.ai/funds/cerca-partners) — Series C
- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series D
- Naver — Series D
- R136 (https://capitalatlas.ai/funds/r136) — Series D
- Union Tech Ventures (https://capitalatlas.ai/funds/union-tech-ventures) — Series D