# Duel Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/duel-holdings

- Industry: Software
- Headquarters: London, UK
- Website: www.duel.tech/
- Total disclosed funding: $22M
- Latest round: Series A (Sep 13, 2025)
- Investors on record: 7

## About

Founded in 2015 and based in London, UK, Duel is a Brand Advocacy Platform that empowers consumer retail brands by engaging their existing customer base as brand advocates and influencers, driving revenue through community-driven initiatives. The company specializes in brand advocacy, enabling retail brands to recruit and engage social affiliates and micro-influencers. By integrating with eCommerce, CRM, and social channels, Duel provides a unified view of each advocate's contributions to the brand’s return on investment (ROI). This allows brands to create tailored advocacy programs featuring gamified experiences, interactive tasks, and personalized rewards—boosting engagement and generating user-generated content (UGC).

## Funding rounds

- Series A, Sep 13, 2025, $16M — Molten Ventures, Bright Pixel
- Seed, Aug 23, 2022, $3M — SuperSeed
- Seed, Oct 27, 2020, $2.3M — Parkwalk Advisors, Funding London, Publicis Groupe, Downing
- Seed, Oct 24, 2018, $0.2M — Parkwalk Advisors

## Investors

- Parkwalk Advisors (https://capitalatlas.ai/funds/parkwalk-advisors) — Seed
- Funding London — Seed
- Publicis Groupe — Seed
- Downing (https://capitalatlas.ai/funds/downing) — Seed
- SuperSeed (https://capitalatlas.ai/funds/superseed) — Seed
- Molten Ventures (https://capitalatlas.ai/funds/molten-ventures) — Series A
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Series A