# Dstillery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dstillery

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.dstillery.com
- Total disclosed funding: $64M
- Latest round: Series E (May 2, 2019)
- Investors on record: 6

## About

Dstillery, Inc. delivers AI-driven advertising solutions, specializing in customized audience targeting through innovative technology. Their focus on privacy and data-driven insights enables businesses to optimize digital marketing strategies effectively.Dstillery, Inc. operates in the advertising technology sector, providing advanced targeting solutions for programmatic advertising. The company was co-founded by Alan Murray and Joshua Abram, with Michael Beebe currently serving as the CEO. Dstillery is headquartered in New York, US. On May 2, 2019, Dstillery raised USD 5.9 mn in a Series E funding round led by NewSpring Capital, with participation from US Venture Partners, Venrock, and Contour Venture Partners. This funding marked a significant milestone in their financial growth and development.Dstillery specializes in AI-driven ad targeting solutions that harness multimodal AI technology to create customized audience segments for programmatic advertising. Their core product, Audience Brief Genius, allows users to generate tailored audience recommendations based on provided briefs, streamlining the audience selection process. Additionally, Dstillery offers ID-free® targeting technology, ensuring privacy and scalability for ad campaigns without traditional cookies or IDs. The company services a diverse clientele, including 85% of Fortune 100 companies, across retail, healthcare, and technology sectors, particularly in North America and Europe.Dstillery generates revenue primarily through a subscription-based model, providing clients access to its suite of targeting solutions. Businesses engage with Dstillery by purchasing subscriptions that enable them to activate customized audience segments and leverage AI-driven insights for their advertising campaigns. Their flagship products, Audience Brief Genius and ID-free® targeting, are integral to their revenue generation strategy, reflecting the growing demand for effective ad targeting solutions in a competitive marketplace.Following their most recent deal in June 2019, Dstillery plans to utilize the USD 5.9 mn raised in Series E funding to enhance their product offerings and explore expansion into new geographic markets. The company is focusing on developing new products that leverage advanced AI capabilities, aiming for a launch in the upcoming years. Dstillery's growth strategy includes targeting further penetration in European markets and exploring opportunities in emerging regions by 2022.

## Funding rounds

- Series E, May 2, 2019, $5.9M — US Venture Partners, Venrock, NewSpring, Contour Venture Partners
- Series C, Aug 4, 2014, $24M — Menlo Ventures, US Venture Partners, Venrock, NewSpring
- Series B, Dec 9, 2010, $20M — Menlo Ventures, US Venture Partners, Venrock
- Series A, Aug 4, 2009, $2.5M — US Venture Partners
- Series A, Apr 28, 2009, $2.5M — Venrock
- Series A, Aug 4, 2008, $9.3M — US Venture Partners, Contour Venture Partners, Coriolis Ventures

## Investors

- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series A, Series B, Series C, Series E
- Contour Venture Partners (https://capitalatlas.ai/funds/contour-venture-partners) — Series A, Series E
- Coriolis Ventures (https://capitalatlas.ai/funds/coriolis-ventures) — Series A
- Venrock (https://capitalatlas.ai/funds/venrock) — Series A, Series B, Series C, Series E
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series B, Series C
- NewSpring (https://capitalatlas.ai/funds/newspring) — Series C, Series E