# Dscout

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dscout

- Industry: Software
- Headquarters: Chicago, US
- Website: www.dscout.com
- Total disclosed funding: $78M
- Latest round: Series C (Mar 17, 2022)
- Investors on record: 3

## About

Dscout, Inc. is a user experience research platform that empowers teams to gather valuable insights through diverse methodologies, enhancing product development and user interaction analysis.Founded in 2011 in Chicago, US, Dscout, Inc. specializes in user experience research. The company has raised a total of USD 70.00 mn through 4 funding deals, with the most recent being a Series C round led by Guidepost Growth Equity on March 17, 2022. The founder, Michael Winnick, has a background in launching innovative technology solutions, contributing to Dscout's development as a vital research tool.Dscout offers an all-in-one user experience research platform that meets diverse team needs across various industries. Their platform facilitates the gathering of user insights through methodologies like usability testing, concept testing, diary studies, and interviews. Users can recruit participants from a curated pool called "Scouts," which enhances the research process. The platform features AI-driven insights analysis and tools for participant management, serving a wide range of clients including prominent brands focused on understanding user behavior in real-world contexts.Dscout generates revenue primarily through a subscription-based model, allowing clients access to its comprehensive research platform and its capabilities. Clients subscribe to service tiers based on their specific research needs, involving features like moderated interviews and AI analysis tools. This structure ensures efficient user research and actionable insights, with flexible pricing plans designed for a range of users, from startups to larger organizations.In March 2022, Dscout, Inc. secured USD 70 million in Series C funding, led by Guidepost Growth Equity. The company plans to utilize this funding to accelerate market expansion, enhance technology and product development, and broaden its operational reach. Dscout is focusing on expanding its presence in new markets globally, with specific emphasis on North America, Europe, and Asia. Future product developments are also in the pipeline to further improve the user research experience.

## Funding rounds

- Series C, Mar 17, 2022, $70M — Guidepost Growth Equity
- Series B, Apr 12, 2018, $7.5M — Beringea, Synetro Group
- Series A, Aug 12, 2014 — Synetro Group

## Investors

- Synetro Group (https://capitalatlas.ai/funds/synetro-group) — Series A, Series B
- Beringea (https://capitalatlas.ai/funds/beringea) — Series B
- Guidepost Growth Equity (https://capitalatlas.ai/funds/guidepost-growth-equity) — Series C